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Jon Loomer – Custom Event Mastery

Custom events are the secret of Meta advertising that only a select few know how to leverage. You can change that.
The core to effective Meta Ads optimization is conversion events, but not every important action can be defined with a standard event.
Jon uses more than 9 custom events that fire when important actions occur. He uses these events to improve ads reporting, optimization, and even targeting. You can, too.

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