Soooo you've read articles online about improving conversion rates by changing headlines and copy.
It's true... it does work. I'll show you:
AppSumo is a web-based company that constantly improves its users lives through strategic discounts on needed products for startups and business users.
Colin Theriot – Copywriting Retirement Course [3 videos (wmv), 3 mindmaps (mm/PDF), 1 spreadsheet ]
This three sessions were originally advertised by Colin:
+ Session 1 (duration: 02:02:10)
+ Session 2 (duration: 01:27:36)
+ Session 3 (duration: 02:00:01)