Over the course of 8 deep-dive, video sessions, you’ll discover how to

  • Systematically “tear down” & rebuild the copy of virtually any sales page
  • Home in on your product’s most compelling value proposition
  • Nail your messaging through rigorous voice-of-customer research
  • Ditch the clichés and infuse your copy with authenticity & passion
  • Weave your messages together into a story that sells

Follow along as Momoko works over the copy & messaging of a real sales page, in class. Witness the research, analysis & behind-the-curtain problem-solving.

See how elite copywriters go from asking questions … to analyzing research … to creating messaging flows … to crafting the final copy.

PLUS: Get a complete kit of conversion-copywriting worksheets, templates & checklists along with the course, so you can immediately transfer & apply everything you’ve learned into your own business.

What This Course Will Cover

Weeks 1 and 2: Finding Your Key Messages

Class 1: How to “Tear Down” Your Own Page Copy

Watch & learn as Momoko reveals the exact system she uses to evaluate her clients’ messaging & copy, pinpoint problem areas, and home in on tactics to fix them.

Class 2: How to Hunt and Gather Messages Online

Find out how to gather & recognize powerful messages about your product — even when you don’t have a single customer yet.

Class 3: How to Pull Powerful Messages out of Your Customers

No one talks about your product more persuasively than your happiest customer. Learn how to coax compelling messages out of them with carefully structured surveys & one-on-one interviews.

Class 4: How to Home in on Your Best Value Proposition

By now you should be sitting on a mountain of rich, raw messaging data. In this class, you’ll learn how distill this data into clear value propositions that will set your product apart and boost your conversion rates.

Weeks 3 and 4: Writing, Editing, & Layout

Class 5: How to Add Structure & Flow to Your Messages

Getting the order, timing and flow of your messages right is crucial for maximizing conversions. Learn how to create tailored Messaging Hierarchies that seamlessly bridge the gap between your offer and your customer’s mindset.

Class 6: Writing the First Draft

You’ve done the research — now it’s time roll up our sleeves and write. Learn how to tackle tricky elements like headlines, subheads, hooks, forms, and CTAs (and avoid conversion-killing mistakes along the way).

Class 7: How to “Punch Up” Your Copy

Got everything down on the page (including the kitchen sink)? Great. In this class, you’ll learn how to cut fluff and filler with surgical precision and replace it with attention-grabbing statements that will keep your visitors reading.

Class 8: Formatting Your Copy & Laying Out Your Page

Learn how to leverage whitespace, contrast, typography, image choice, and directional cues to add powerful emphasis and flow to your page copy. Get your copy laid out in a clearly annotated professional wireframe, ready to move into high-fidelity design.

Bonus

Class 9 – BONUS CLASS: How to Shift Your Team to a Copy-First Design Workflow

Does your team have a bad habit of diving into color schemes and glossy mockups, and leaving the actual copy behind? This bonus course is designed to help you get teammates and stakeholders to ditch chronic content chaos and embrace a copy-first (and more importantly, customer-first) approach to web design.

But wait, there’s more:

In addition to live class recordings, you’ll get immediate access to snack-sized video lessons on the fundamentals of conversion copywriting as soon as you enroll. Topics covered include:

Pre-recorded video lessons are as follows:

1. Dispelling Toxic Copywriting Myths

2. How Many Conversion Goals Should Your Page Have?

3. Applying the Conversion Formula to Copy

4. What is Customer “Motivation,” Really?

5. What Makes for a Great Value Proposition?

6. The Customer Awareness Spectrum

7. Embracing a Copy-First Approach

8. The Importance of a Persuasive/Narrative Flow

9. “Punch-Up” Tricks to Improve Your Copy

10. Anatomy of an Irresistible Call-to-Action

All of these videos will be available instantly after you enroll in the course.

Sales Page:  https://conversionxl.com/institute/live-course-product-messaging/

Download Files Size: 4.24GB

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