This program will teach you absolutely everything you need to optimize any ecommerce store to generate more sales & profit.

What You’ll Learn In This Course

  • The Architecture Of A Successful Ecommerce Store – Discover the 8 critical elements of a profitable ecommerce store and learn exactly how to write and format each page to effectively communicate your brand story & value.
  • The Most Effective Tools, Widgets, & Services – Learn the exact third-party tools you should be using, from the best help desk to the most effective reviews widget. You’ll even discover one little-known tool that can create an immediate 12-25% increase in your average order value.
  • The Ecommerce Content Amplification System – Build a strong relationship with your community and get people coming back to your website on a regular basis by using our 4-step content amplification process.
  • Maximize Sales With eCommerce Email AutomationGet our top 5 tips for creating –  highly profitable email automation sequences, and discover how to use a “discount ladder” to maximize sales & revenue.

 

Ecommerce Mastery Course Details

In this 4-hour course you’ll learn everything you need to know about how to make more sales and profit from your ecommerce store.

 

Module 1:

The Ecommerce Ecosystem

Lesson 1 – What to Expect From This Course

Lesson 2 – The State of Ecommerce

Lesson 3 – Mobile Commerce: We’ve Gone Touch

Lesson 4 – Understanding the Ecommerce Ecosystem

Lesson 5 – Technology Stack: Ecommerce Platform

Lesson 6 – Switching Ecommerce Platforms

Lesson 7 – Technology Stack: Email Service Providers

Lesson 8 – Technology Stack: Help Desk

Lesson 9 – Technology Stack: Live Chat, Video and Other

Lesson 10 – Analytics & Tracking

Lesson 11 – Your Mission, Story & Purpose

Module 2:
Core Store Architecture

Lesson 1 – What is the Core Store Architecture?
Lesson 2 – Key Content Assets
Lesson 3 – More Information Pages
Lesson 4 – The Post-Opt-In Thank You Video
Lesson 5 – The Home Page
Lesson 6 – A Deep Dive On More Information Pages

Module 3:

Get More From Your Store

Lesson 1 – How to Get More From Your Store
Lesson 2 – Proven Winners: Header
Lesson 3 – Proven Winners: Footer
Lesson 4 – Proven Winners: Home Page
Lesson 5 – Proven Winners: Category/Store Pages
Lesson 6 – Proven Winners: Product Details
Lesson 7 – Proven Winners: Shopping Cart
& Checkout
Lesson 8 – 3rd Party Applications & Plugins
Lesson 9 – Social Selling

Module 4:

Email Automation Sequences

Lesson 1 – What Are Email Automation Sequences?
Lesson 2 – The Pre-Purchase Email Sequence
Lesson 3 – The Cart Abandonment Email Sequence
Lesson 4 – The Post Purchase Email Sequence (Part 1)
Lesson 5 – The Post Purchase Email Sequence (Part 2)
Lesson 6 – Refining Your Customer Service
Lesson 7 – Adding Package Inserts

Module 5:

Content Amplification & List Nurturing

Lesson 1 – What is Content Amplification & List Nurture?

Lesson 2 – Creating Content for Amplification

Lesson 3 – Content Optimization

Lesson 4 – Syndicating Content

Lesson 5 – Content Optimization

Lesson 6 – Creating Content Engagement

What You’ll Get:

When you enroll today, you’ll receive instant access to:

The Ecommerce Marketing Mastery Course

5 Core Modules

40 Video Lessons

7 Handouts (5 worksheets and 2 flowcharts)

5 Quizzes (one for each module)

Plus, upon successful completing of the course and all exams you will also receive:

A badge designating you as a Certified Ecommerce Marketing Specialist that can be hosted on your website, email signature and LinkedIn profile

A digital, printable certificate suitable for framing

Status and recognition as a Certified Ecommerce Marketing Specialist

Sales Page:  http://www.digitalmarketer.com/lp/ecommerce-marketing-mastery-b

Download Files Size: 1.51GB

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