Clayton Makepeace – The Makepeace Method for making a fortune writing video sales letter VSL – Value $1597
The surest way I know
to get from zero up to
one million (dollars)
in no time flat …
Dear Fellow Copywriter…
Imagine sitting at lunch with one of the most expensive, in-demand freelance copywriters in the world. He is a self-made millionaire. You are a copywriter. You know there are secrets he could share, guaranteed to explode your profits. You get to ask ANY business question that’s on your mind. No interruptions. No distractions. What would you ask?
Well in January of this year, I had that opportunity. Dan Kennedy is probably the HIGHEST paid copywriter alive. So when he offered to consult with two copywriters (me and another copywriter) over lunch while at his $10,000 a head Sales Letter Workshop in icy Cleveland, Ohio, I jumped at it!
Now I’ve been making a darn good living as a copywriter since 2002. But sitting at that lunch table listening to Dan, I quickly realized what a rookie I have been when it comes to the business side of copywriting.
The nuggets of wisdom he threw out were jaw-dropping. He casually mentioned most copywriters don’t have the first idea of how to make the most of a job. (Guilty as charged.)
Then he reeled off how copywriters should…
I was dumbstruck.
Here I thought I was operating a successful copywriting business, but the truth is…
First I felt sick. Then exhilarated. I’m already doing the hard work! All I needed to do was change the way I approached the BUSINESS of copywriting. And I would be making A LOT MORE MONEY for the SAME AMOUNT OF WORK! I was biting at the bit for more, MORE, MORE information from Dan. If only I could get him to keep talking for hours…
Right then and there, I started scheming. How could I get Dan to give up that information over more time than just an hour’s lunch? Then it hit me! What if I could interview him in an exclusive teleseminar explaining the business side of copywriting!
Brilliant! But there were several strikes against me.
First, Dan rarely gives interviews. He enjoys his free time and his more than a dozen racehorses. Plus he gets over $1 million for copywriting each year (and doesn’t even consider copywriting his “full- time occupation”!). Why would he consider divulging his closely-guarded secrets to little ole me?
Well I didn’t give up. I thought of every angle to convince him. Maybe it would make him feel good that he was giving back; helping other copywriters cut their learning curve. Also, he’s is close to retirement. Since he won’t be competing in the marketplace soon, why not pass on his legacy to those of us who would appreciate it.
I mean, there is NO OTHER PLACE for us to go learn this information.
Well, it took several months of pleading, begging and cajoling, but finally Dan caved in! For one-time only, Dan has agreed to be grilled for this very special 2 part teleseminar…
But how do you know if “Insider’s Guide to the Nuts and Bolts of Running a SUCCESSFUL Copywriting Business” is right for you? Well, first you have to be brutally honest with yourself, your skill level and (most importantly) your MINDSET. This event is for you if you are:
An established pro able to check your ego at the door and consider new and radically different (but PROVEN) approaches to optimizing income as a copywriter. ¨ A relative beginner with solid writing skills who struggles from job to job and is finally ready to take a big leap up in earnings. ¨ Rank beginner who knows virtually nothing about the business but believes he or she has what it takes to be a skilled copywriter and is looking for a head start.
Dan asked me to be VERY CLEAR to you about what “Insider’s Guide to the Nuts and Bolts of Running a SUCCESSFUL Copywriting Business” so you know what you’re getting yourself into.
It is NOT about how to write copy or improve your copywriting skills. (All registrants should already be skilled or confident about learning those skills. The focus here is to learn to build a successful business.) ¨ It is NOT a typical direct marketing training. (Many well-known copywriters whose reputations are far greater than their fees and incomes would be insulted and irritated at what Dan promises to share.) ¨ It is NOT for the terribly timid, faint of heart, or weak-minded. (Dan’s business methods are bold and unconventional. But they WORK.) ¨ It IS two training calls on October 4th and October 11th (one week apart) that last a minimum of 4 hours (That’s like half a day of consulting with Dan Kennedy – $3,900 for private clients!) These calls are recorded, transcribed and distributed to you, the registered attendee. (NOTE: You will be asked to sign a non-disclosure agreement before you can be accepted in the course.) ¨ It IS an opportunity for you, the registered attendee, to submit your personal copywriting question to Dan. Access to a guru like Dan who has accomplished so much is unheard of for most of us copywriters. He will answer all he can during the last 45 minutes of the call. (You will get an opportunity to ask your question when you register.) ¨ It IS me interviewing Dan about the BUSINESS of freelance copywriting and consulting. (What Dan is revealing can not be found in any book, workshop or class. This is the first and only time he is willing to open up and let us ‘look under the hood’ of a successful copywriting practice.) ¨ It IS about making the largest amounts of money you can. (If blatant focus on making money is offensive or intimidating to you, Dan recommends not registering.) ¨ It IS about finding, attracting, obtaining, keeping and managing clients for maximum profit. (Dan has client relationships down to a science. That’s why over 80% of all clients who ever hire him once, do it over and over and over again – IF they can get in his calendar.)
Volumes have been written about Dan but to best explain to you who he actually is, I lifted this from his website:
“Dan Kennedy is internationally recognized as a ‘millionaire-maker,’ helping people in just about every category of business turn their ideas into fortunes. He has been called the “Professor of Harsh Reality” because he’s provocative, irreverent, sarcastic, and tells it like it is in a humorous, but chilling, serious fashion that cuts to the core of the issues in a way no other marketing ‘guru’ does.
Dan Kennedy’s advice can be moved with remarkable ease from one very different field, industry, or profession to another with amazing success. He is a leading consultant in direct marketing, copywriting, internet strategies, and profit improvement systems.Kennedy’s clients include sole entrepreneurs to huge corporations. Here are just a few examples:There’s the husband and wife who came to Dan with an idea, a mountain of debt, and failing advertising. Less than two years later, they have zero debt and a home-based mail-order business generating over $250,000.00 a month with a 40% net profit margin.Or, there’s the now giant Guthy-Renker Corporation, famous for its celebrity infomercials with Victoria Principal and Vanna White, and its Tony Robbins infomercial. Guthy-Renker is a 800 million dollar+ a year business now, and Dan has been a key member of their brain trust since their very first infomercial (Think and Grow Rich). And the list goes on and on.In addition, Kennedy is the “hidden genius” behind full page magazine and tabloid advertisements you’ve undoubtedly seen in such notable publications like Success, Inc., Entrepreneur, Nations Business, USA TODAY, and The Wall Street Journal.His multi-step comprehensive direct-mail campaigns that he writes for himself as well as his clients have been received by tens of millions of people producing hundreds of millions in revenue.Although Dan rarely speaks anymore, except for events sponsored by Glazer-Kennedy Inner Circle or a few select engagements for private clients, he was formerly one of the most popular, in-demand speakers on direct marketing-related topics. For example, it was customary that in a single year he would address over 200,000 people, sharing the platform with other famous speakers such as Zig Zigler, Tom Hopkins, Mark Victor Hansen, Joe Sugarman, Ron LeGrand, and Corey Rudl.He is the author of over eleven books, the latest being his NO B.S. series which are available online or at bookstores.Kennedy is not easy to do business with. He maintains a grueling schedule of speaking, consulting, copywriting, coaching, producing infomercials and managing his own business. He is never in his office, never takes incoming calls and new ‘private’ clients are asked to submit information by fax before getting a telephone appointment with him. He’s militantly resistant to having his time wasted and has ‘fired clients’ on occasion for doing so….Dan’s resources of courses and other money-making materials will not only make you more successful, but will cut years off of your learning curve.”
The surest way I know
to get from zero up to
one million (dollars)
in no time flat …
Colin Theriot – Copywriting Retirement Course [3 videos (wmv), 3 mindmaps (mm/PDF), 1 spreadsheet ]
This three sessions were originally advertised by Colin:
+ Session 1 (duration: 02:02:10)
+ Session 2 (duration: 01:27:36)
+ Session 3 (duration: 02:00:01)
Soooo you've read articles online about improving conversion rates by changing headlines and copy.
It's true... it does work. I'll show you:
AppSumo is a web-based company that constantly improves its users lives through strategic discounts on needed products for startups and business users.
You’re going to get our combined 44 years experience creating winning sales copy.
But this isn’t a boring “study ‘til you’re blue in the face… and hand write classic copy controls for months on end” course. I’ll leave that to the legion of other people hawking copywriting courses.
Are You Frustrated (or Even Embarrassed) By Your Website’s Clunky, Confusing Sales Copy? You’re Not Alone
As a marketer, you know that having a strong value proposition & relevant messaging is critical for maximizing conversions.
Show Me How To Get Really Good At Advertising So I Don’t Have To Keep Posting Instagram Pics Next To Someone Else’s Lamborghini!
“I’ll Show You How To Craft Advertising That Will Make You Rich Even If The Idea Of Writing Sends More Chills Down Your Spine Than Donald Trump Kissing The Back of Your Neck…”
The “Dirty Little Secret” Behind A $100k Per Year Copywriting Career
“If this program was twice the price, it’d be a steal.
(To me, The 5 Stages of Awareness module alone was more than worth the price). I’m glad I joined
this Mentorship Program.”
Once you understand the fundamentals and advanced salesmanship techniques I teach, you will never be frustrated or intimidated by any new marketing channel or technology. You will know exactly how to write what needs to be written to make the sale, every time.
John Carlton's "Simple Writing System 2.0" Is Ready To Roll!
We’ve just released the updated and completely awesome NEW version of the famous Simple Writing System…
… and it’s now ready for you to dive in and finally learn:
How To Write Everything You’ll Ever Need To
Make Your Business Wildly Successful.
My personal opinion: One of the best article writing programs on earth (Biztguy agrees)
How to stop knocking on client’s doors, and get them to call you instead!
(Learn why articles do a far superior job of attracting the clients you want–and how the right articles make you the expert in your field)
Why do we keep putting up copywriting courses? Because everyone has their own level of comfort and giving you a broad spectrum of choices means eventually you’ll find something that clicks for you.Details