Sally Hogshead – Fascinate Your 7 Triggers to Persuasion and Captivation – Value $11.99
“Can you dissect ‘fascination’? Sally Hogshead says, ‘Yes.’ Fascination is arguably the most powerful of product attachments, and this pioneering book helps us approach the word and the concept in a thoughtful and also practical manner.” –Tom Peters, author of In Search of Excellence