Master Google Ads Conversion Tracking, Increase Your Value as a PPC Expert.

Unlock your biggest competitive edge for 2024 and beyond:
Measure more high-quality conversions, get better results.

Master the latest Google Ads tracking techniques for Ecom, Lead Gen & SaaS accounts.



Master Google Ads Conversion Tracking by Bob Miles

Want to master Google Ads conversion tracking? The “Master Google Ads Conversion Tracking (Basic & Advanced)” course by Bob & Miles is designed to help you understand and implement conversion tracking strategies effectively. This course covers both basic and advanced concepts, ensuring you can track your ads’ performance accurately and optimize your campaigns for better results.

Here’s a detailed look at what this course offers and how it can help you excel in Google Ads.

Google Ads tracking is a huge mess.

It’s becoming increasingly harder to properly track conversions.

People are using ad blockers, browsers block third-party cookies, and privacy regulations + lack of user consent can lead to gaps in conversion data.

On top of that, there are huge data discrepancies as ad platforms process and report data differently.

The current landscape causes a huge problem because, without proper conversion tracking, you will never get your desired results.

Conversion tracking is the foundation of Google Ads. But many PPCers mess it up.

It’s shocking how often we see suboptimal setups.

Basic Google Ads conversion tracking won’t do the trick anymore. You can forget it it if you’re only importing conversion goals from Google Analytics.

If you want to succeed with Google Ads in 2024 and beyond, you must go beyond the basics and step up your tracking game.

The problem: most specialists don’t know what they don’t know.

You need to implement a wide spectrum of advanced conversion tracking techniques if you want to maximize your results.

How many of these have you heard about but never really used?

Offline Conversion Tracking (OCT), Enhanced Conversions for Leads, Consent Mode, Profit on Ad Spend (POAS) Conversion Adjustments, Server Side Tagging, New vs. Returning Customer Data, Conversions With Cart Data?

These are just some examples.

You need to implement these to measure more and get more insights.

If you’re looking for a competitive edge in 2024 and beyond, double down on data & conversion tracking.

Introducing Conversion Tracking Mastery 🚀

Advanced conversion tracking is one of the core pillars of our Google Ads Masterclass curriculum.

Our students were blown away with the quality of the workshops, and had no idea there’s so much that goes into proper conversion tracking.

Now, for the first time ever, we’ve bundled everything we know into our new on-demand course: Conversion Tracking Mastery.

This will be your biggest competitive edge in 2024 and beyond:

Your ability to measure and steer on real business results (aka qualified leads, sales, and actual profit) will set you apart from your competitors.

Whoever has the most high-quality data wins.

Whoever has the most high-quality data, wins

With Conversion Tracking Mastery, we can help you measure more, and steer on REAL business results (aka qualified leads, sales, and actual profit), not just cheap leads from bots and low-value consumers (pMax, anyone?).

Your value as a Google Ads Specialist will significantly increase, simply because you can measure more.

Advanced conversion tracking setups are crucial for:

Who is Conversion Tracking Mastery for?

Conversion Tracking Mastery is a complete course to help PPC Experts measure more, high-quality data in Google Ads:

  • It shows the easiest and fastest way to implement basic and advanced Google Ads conversion techniques (with GTM, GTAG or plugins/apps).
  • It includes step-by-step, over-the-shoulder implementation videos.
  • The teachings in this course are applicable to 90% of all client types.

Conversion Tracking Mastery is designed for Google Ads Specialists with at least a basic understanding of conversion tracking.

Who is Conversion Tracking Mastery NOT for?

Conversion Tracking Mastery isn’t for everyone.

  • It’s not suited for ultimate beginners.
  • Although we have some Tag Manager implementation videos, Conversion Tracking Mastery is not a complete GTM course.
  • Although some implementations are technical, it’s not a course for developers. We won’t go into API implementations or custom platforms.

If you’re completely new to Google Ads, we recommend you get familiar with the basics first.

You’re good to go if you’re a Google Ads Specialist with a basic understanding of tracking and want to implement basic + advanced techniques for regular clients without highly custom integrations/platforms.

Overview of Bob & Miles – Master Google Ads Conversion Tracking (Basic & Advanced)

Program Format

This course offers a thorough and flexible learning experience. You’ll have access to detailed video lessons, live Q&A sessions for personalized guidance, practical assignments to apply what you’ve learned, and a supportive community of fellow learners. This setup allows you to learn at your own pace and start using new strategies right away.

What You’ll Learn

Main Elements of the Training

  • Video Lessons: Step-by-step guides on Google Ads conversion tracking.
  • Live Q&A: Get personalized feedback and advice from Bob & Miles.
  • Interactive Assignments: Practical exercises to help you implement what you’ve learned.
  • Community Support: Connect with other learners to share insights and experiences.
  • Resource Library: Access to tools, templates, and resources to enhance your skills.

Course Contents

MODULE 1: Introduction to Conversion Tracking

Lesson 1: Basics of Conversion Tracking

  • Learn the fundamental concepts of conversion tracking in Google Ads.

Lesson 2: Setting Up Your Google Ads Account

  • Step-by-step guidance on setting up your Google Ads account for conversion tracking.

Lesson 3: Introduction to Google Tag Manager

  • Understand the basics of Google Tag Manager and its role in conversion tracking.

Lesson 4: Creating Conversion Actions

  • Learn how to create and manage conversion actions in Google Ads.

MODULE 2: Basic Conversion Tracking Techniques

Lesson 1: Setting Up Tags and Triggers

  • Techniques for setting up tags and triggers in Google Tag Manager.

Lesson 2: Implementing Conversion Tags

  • Discover how to implement conversion tags on your website.

Lesson 3: Testing and Troubleshooting

  • Learn how to test and troubleshoot your conversion tracking setup.

Lesson 4: Analyzing Basic Conversion Data

  • Understand how to analyze basic conversion data in Google Ads.

MODULE 3: Advanced Conversion Tracking Strategies

Lesson 1: Advanced Tagging Techniques

  • Learn about advanced tagging techniques for better tracking accuracy.

Lesson 2: Using Custom Conversions

  • Techniques for creating and using custom conversions.

Lesson 3: Integrating CRM Data

  • Discover how to integrate CRM data with Google Ads for advanced tracking.

Lesson 4: Cross-Domain Tracking

  • Learn how to set up cross-domain tracking to get a complete view of user behavior.

MODULE 4: Optimization and Reporting

Lesson 1: Using Conversion Data for Optimization

  • Learn how to use conversion data to optimize your Google Ads campaigns.

Lesson 2: Advanced Reporting Techniques

  • Techniques for creating advanced reports to analyze your campaigns’ performance.

Lesson 3: Automated Rules and Scripts

  • Discover how to use automated rules and scripts for better campaign management.

Lesson 4: Continuous Improvement

  • Strategies for continuously improving your conversion tracking and campaign performance.

Benefits of Taking This Program

  • Comprehensive Education: Gain a deep understanding of Google Ads conversion tracking.
  • Actionable Strategies: Learn practical strategies that you can implement right away.
  • Expert Guidance: Benefit from the experience and insights of Bob & Miles.
  • Interactive Learning: Engage with practical exercises and valuable resources.
  • Networking Opportunities: Connect with other learners and build a supportive community.
  • Resource Library: Access tools, templates, and resources to support your tracking efforts.

What’s Included in the Course

  • Video Lessons: Detailed instructional videos on all aspects of Google Ads conversion tracking.
  • Live Q&A Sessions: Regular live sessions for personalized guidance.
  • Interactive Exercises: Hands-on activities to apply and reinforce what you’ve learned.
  • Access to Community: Join a community of like-minded individuals for ongoing support.
  • Resource Library: A collection of templates, checklists, and tools to assist with your conversion tracking.
  • Bonus Content: Additional materials and advanced training modules to further enhance your learning experience.

Tips for Maximizing Your Learning Experience

  • Engage Actively: Participate in exercises, join live Q&As, and engage in community discussions.
  • Practice Regularly: Apply what you learn to real-world scenarios to reinforce your skills.
  • Seek Feedback: Use feedback from Bob & Miles and your peers to refine your techniques.
  • Network: Connect with other participants to share experiences and learn from each other.
  • Stay Committed: Dedicate time to studying the course materials and practicing your new skills consistently.


Q: Who is the “Master Google Ads Conversion Tracking” course for? A: This program is for anyone looking to improve their Google Ads skills, from beginners to advanced users who want to refine their conversion tracking techniques.

Q: What will I learn from the “Master Google Ads Conversion Tracking” course? A: You’ll learn about the basics of conversion tracking, advanced strategies, and how to use this data to optimize your Google Ads campaigns.

Q: How is the program structured? A: The program is divided into modules that cover everything from basic to advanced conversion tracking techniques. It’s designed to build your skills step-by-step.

Q: Who are the instructors for this course? A: Bob & Miles are seasoned professionals with extensive experience in Google Ads and conversion tracking.

Q: How long does it take to complete the program? A: You can go at your own pace. The program is designed to be comprehensive yet flexible, so you can fit it into your schedule.

Q: Is there a community aspect to the program? A: Yes, you’ll have opportunities to interact with the instructors and other participants. It’s a great way to share experiences, get feedback, and build your network.

Additional Bonuses

When you enroll in the “Master Google Ads Conversion Tracking” course, you’ll also get access to some fantastic bonuses:

  • Bonus #1: Conversion Tracking Workbook: A workbook to help you develop and maintain a strategic approach to conversion tracking.
  • Bonus #2: Tagging Templates: Ready-to-use templates for popular conversion tags.
  • Bonus #3: Advanced Tools Guide: A guide to the best tools for enhancing your conversion tracking.
  • Bonus #4: Reporting Templates: Templates for creating detailed and insightful reports.
  • Bonus #5: Performance Tracking Tools: Tools to help you monitor and improve your Google Ads performance.
  • Bonus #6: Exclusive Access to a Private Community: Connect with other learners and build a supportive network.

Sales Page:  https://www.ppcmastery.com/conversion-tracking-mastery

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