NEW FOR 2023
Quickly add 10–15% in revenue to your ecommerce brand:
Launch (or scale) onto Amazon in as little as 2 weeks using the proven system from a $150 million/year agency.
Get A-to-Z instructions from Amazon expert Brett Curry on how to set up a high-converting storefront, manage product logistics & use his advanced marketing tactics to unlock the world’s largest ecommerce marketplace.
Today, the opportunity for real brands to scale on Amazon is greater than ever.
It’s without a doubt the biggest online marketplace in the world, and the potential upside is huge.
But there are some downsides, too — like lower margins, higher volatility and the fact that you don’t “own” the customer data.
That’s why we waited years before expanding onto Amazon.
Plus, having a successful brand off-Amazon is a huge competitive advantage.
Over the last four years, Amazon has shifted away from generic products and has invested billions into helping sellers grow real brands.
And unlike other Amazon merchants, if you already run a D2C business then you can leverage that brand awareness to charge premium prices and scale even faster.
That’s how we were able to launch our Amazon store and accelerate sales from $0 to $5 million in the first 12 months.
Brett and his team have used this Amazon scaling system to grow dozens of brands, including high-profile clients like Native and Organify.
And in his experience, clients who scale their brand onto Amazon typically see a quick 10–15% increase in sales with little-to-no impact on other channels.
Course Outline
Over 7 modules and 51 videos, you’ll learn how to scale operations of any size — whether you’re starting as a solopreneur or you already run an 8-figure brand.
Each module mixes strategy sessions, candid interviews & tactical trainings with the Smart Marketer leadership team to give you a full C-level perspective on how we manage our businesses.
MODULE 1
Crucial Cornerstones Of Amazon Ecommerce
⊕ The Goal
⊕ “It’s Not Too Late to Get On Amazon”
⊕ Making Sales vs. Building a Brand
⊕ Amazon as a Primary or Secondary Channel
⊕ Building Customer Loyalty
⊕ Getting Familiar WIth Amazon
MODULE 2
Preparing Your Launch Roadmap
⊕ “Our Brand and Our Customer That’s Our True North”
⊕ Keyword Research
⊕ Keyword Research Template
⊕ Competitor Research
⊕ Refining Keyword Research
⊕ Listing Optimization
⊕ Listing Creation
⊕ Review Acquisition
⊕ “It All Begins with Keyword Research”
MODULE 3
Managing Amazon Logistics
⊕ “You Got to Sweat the Small Stuff”
⊕ Account Setup
⊕ Seller Fees & Reimbursement
⊕ Average Cost of Amazon Fees
⊕ Customer Service & Messaging
⊕ Account Settings & Returns
⊕ Managing Shipping, Labeling, & Prep
⊕ Account Health
⊕ “The Devil is Truly in the Details”
MODULE 4
Setting Up Your Amazon Storefront
⊕ “I Look at the Storefront As a Litmus Test”
⊕ Amazon Storefront Overview
⊕ Storefront Buildout
⊕ A+ Content Overview
⊕ A+ Content Buildout
⊕ Brand Story Overview
⊕ Brand Story Buildout
⊕ “It’s All About Your Brand”
MODULE 5
Amazon Marketing
⊕ “If You’re Not on Amazon, Someone Else is Getting that Sale.”
⊕ Amazon Sponsored Ads
⊕ Components of Sponsored Ads
⊕ Sponsored Product Ads
⊕ Sponsored Brand Ads
⊕ Sponsored Display Ads
⊕ Brand Defense Ads
⊕ Optimizing Your Ads
⊕ Optimization: Bulk
⊕ “Start With the Simple Things”
MODULE 6
What Success On Amazon Looks Like
⊕ “Data is Only Valuable If You Take Action”
⊕ KPIs: Knowing What to Measure
⊕ Account Health Audits
⊕ Quarterly Growth Audits
⊕ “What Story is the Data Telling Us?”
MODULE 7
Advanced Amazon Strategies
⊕ “Test, Test, Test, and Re-Test”
⊕ Amazon Demand Side Platform (DSP)
⊕ Google to Amazon
⊕ Converting Search Terms and ASINs
⊕ “Whatever Your ‘Why’
Amazon Can Help You Get There Faster”
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