NEW FOR 2023

Quickly add 10–15% in revenue to your ecommerce brand:

Launch (or scale) onto Amazon in as little as 2 weeks using the proven system from a $150 million/year agency.

Get A-to-Z instructions from Amazon expert Brett Curry on how to set up a high-converting storefront, manage product logistics & use his advanced marketing tactics to unlock the world’s largest ecommerce marketplace.

 

Today, the opportunity for real brands to scale on Amazon is greater than ever.

It’s without a doubt the biggest online marketplace in the world, and the potential upside is huge.

But there are some downsides, too — like lower margins, higher volatility and the fact that you don’t “own” the customer data.

That’s why we waited years before expanding onto Amazon.

Plus, having a successful brand off-Amazon is a huge competitive advantage.

Over the last four years, Amazon has shifted away from generic products and has invested billions into helping sellers grow real brands.

And unlike other Amazon merchants, if you already run a D2C business then you can leverage that brand awareness to charge premium prices and scale even faster.

That’s how we were able to launch our Amazon store and accelerate sales from $0 to $5 million in the first 12 months.

Brett and his team have used this Amazon scaling system to grow dozens of brands, including high-profile clients like Native and Organify.

And in his experience, clients who scale their brand onto Amazon typically see a quick 10–15% increase in sales with little-to-no impact on other channels.

Course Outline

Over 7 modules and 51 videos, you’ll learn how to scale operations of any size — whether you’re starting as a solopreneur or you already run an 8-figure brand.

Each module mixes strategy sessions, candid interviews & tactical trainings with the Smart Marketer leadership team to give you a full C-level perspective on how we manage our businesses.

MODULE 1

Crucial Cornerstones Of Amazon Ecommerce

 The Goal
 “It’s Not Too Late to Get On Amazon”
 Making Sales vs. Building a Brand
 Amazon as a Primary or Secondary Channel
 Building Customer Loyalty
 Getting Familiar WIth Amazon

MODULE 2

Preparing Your Launch Roadmap

 “Our Brand and Our Customer That’s Our True North”
 Keyword Research
 Keyword Research Template
 Competitor Research
 Refining Keyword Research
 Listing Optimization
 Listing Creation
 Review Acquisition
 “It All Begins with Keyword Research”

MODULE 3

Managing Amazon Logistics

 “You Got to Sweat the Small Stuff”
 Account Setup
 Seller Fees & Reimbursement
 Average Cost of Amazon Fees
 Customer Service & Messaging
 Account Settings & Returns
 Managing Shipping, Labeling, & Prep
 Account Health
 “The Devil is Truly in the Details”

MODULE 4

Setting Up Your Amazon Storefront

 “I Look at the Storefront As a Litmus Test”
 Amazon Storefront Overview
 Storefront Buildout
 A+ Content Overview
 A+ Content Buildout
 Brand Story Overview
 Brand Story Buildout
 “It’s All About Your Brand”

MODULE 5

Amazon Marketing

 “If You’re Not on Amazon, Someone Else is Getting that Sale.”
 Amazon Sponsored Ads
 Components of Sponsored Ads
 Sponsored Product Ads
 Sponsored Brand Ads
 Sponsored Display Ads
 Brand Defense Ads
 Optimizing Your Ads
 Optimization: Bulk
 “Start With the Simple Things”

MODULE 6

What Success On Amazon Looks Like

 “Data is Only Valuable If You Take Action”
 KPIs: Knowing What to Measure
 Account Health Audits
 Quarterly Growth Audits
 “What Story is the Data Telling Us?”

MODULE 7

Advanced Amazon Strategies

 “Test, Test, Test, and Re-Test”
 Amazon Demand Side Platform (DSP)
 Google to Amazon
 Converting Search Terms and ASINs
 “Whatever Your ‘Why’
Amazon Can Help You Get There Faster”

Sales Page |  Files Size: 14.85GB

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