“Please Stop Writing Copy!”

“I’ve rung up almost a billion dollars in sales for clients from the Fortune 500 to fast-growing small businesses to direct response giants like Boardroom and Agora.

“But it wasn’t by out-writing anyone.
It was by out-thinking them.

“Read on and see why that’s what makes it so easy to create the kind of sales pages, VSLs, ads, and emails that send prospects scurrying for their credit cards.”

— David L. Deutsch
A-List Copywriter, Copy Coach and Trainer

Dear Friend,

In fast-changing times like these, it’s more dangerous than ever to rely on mindlessly applied templates, formulas and “copy hacks.”

And easier than ever to enjoy a huge competitive advantage by rising above the robotic glut of cookie-cutter copy that, in the words of Claude Hopkins, rolls off the prospect like water off a duck.

Of course, there’s nothing wrong with templates, formulas and “copy hacks.” I use them myself from time to time. Even developed a few.

They can be a great STARTING point.

But what’s amazing is that for so many writers and entrepreneurs today, it’s virtually ALL they rely on – never discovering that with a little originality and strategic thinking they can watch conversions skyrocket.

I’ve seen the power of this time and time again over the past few years as copywriter after copywriter I’ve worked with has transformed businesses and their own careers simply by realizing that…

CopyTHINKING
Beats Copywriting

Announcing

A-LIST COPYWRITING SECRETS

My brand-new program, A-LIST COPYWRITING SECRETS, is the first time I’ve ever revealed the methods I’ve used to bring in close to a billion dollars for my clients.

If you’re a copywriter, watching these videos will enable you to take your copy to the next level – thereby leaving your competition in the dust and commanding higher fees and royalties.

If you’re a marketer, even if you don’t want to write copy yourself (and you probably should), it will give you the concepts, understanding and insight required to get MUCH better copy from your freelance or in-house writers and leave your competitors wondering what hit them.

But naturally, the program is not just videos.

To really drive home the lessons in these videos, I combined them with a series of simple exercises that, when you complete them, give you a finished sales letter for any product or service.

I’ve also given you a window into the kind of thinking and techniques that go into the creation of real-world, world-class promotions by including detailed notes for some of my most successful promotions ever.

And since this program is just being announced, for a VERY limited time you’ll have the opportunity to get special live group coaching from me personally.  I’ll be answering questions and expanding on not only what’s in the program, but also my most advanced copywriting and persuasion techniques.

Here’s a preview of what you’ll experience in each module of A-LIST COPYWRITING SECRETS…

DAY 1: Part 1:

The Structure of Copy

Great copy is built on a great structure. This module shows you exactly how to do that and includes…

    • A simple secret almost no one teaches for getting better at writing. (at 0:28)

    • How to unlock what you already know about writing A-list copy. (1:25)

    • The big mistake most copywriters make at the opening of their copy. (3:35)

    • What most writers and marketers get wrong about the prospect – a deadly mistake that instantly kills responses and sales. (4:11)
    • What to picture in your head to keep prospects riveted. (4:31)

    • An easy way to make your product the most important thing in your prospect’s life. (5:39)

How to convince your prospect your solution is their idea. (10:43)

DAY 1: Part 2:

What Makes Great Copy?

What exactly IS great copy – and how can you produce it? That’s what you’ll discover in this eye-opening section, including…

  • A simple checklist that tells you when you’ve written great copy. (at 2:13)

  • What your copy must do to get inside your reader’s head… and heart. (2:50)

  • The easiest way to make your claims instantly believable. (6:50)

  • How to use role-playing to make yourself a more persuasive writer. (8:10)

  • The mental picture you must create for your prospects to get instant enthusiasm. (Tony Robbins is the king of this technique.) (9:23)

  • The 2 H’s that are criminally underestimated by most copywriters. (10:19)

  • Rather than embellishing claims or making up stories – do this instead! (10:31)

  • How to turn people away to get them to buy more. (12:05)

  • The “Ask Your Mom” secret for writing more believable copy. (12:25)

  • What you must confess to your prospect for the most persuasive copy possible. (12:50)

DAY 1: Part 3:

The Secrets of Copy Strategy

You’ll come out of this module able to generate the kinds of strategies, ideas and concepts that impress clients, build businesses, and enable the copy to practically write itself.

  • How to use simple math to generate hundreds of copy ideas. (at 0:22)

  • Instantly create copy that stands out from the crowd with this technique. (1:29)

  • Write headlines that get attention and compel prospects to continue on. (2:24)

The power of BAD ideas and how they can make you rich. (3:14)

DAY 2: Part 1:

Discover What Really Makes Your Prospects Tick

Watch this video and you’ll know exactly how to find your prospects’ hot buttons, fears, desires, and dreams, including…

  • How to use the 6 W’s to understand your prospect as deeply as possible. (at 1:39)

  • Questions that let you know your prospects better than they know themselves! (6:26)
  • 4 resources that enable you to find out the kind of things about your prospect they would never admit to. (7:57)

  • How to use a deeper understanding of your prospect to propel your copywriting to the next level. (Nothing will get you there faster.) (0:26)

DAY 2: Part 2:

Understanding Why They Buy

More advanced tips on better understanding your prospect. Don’t miss…

  • The one emotion to use in your copy that’s even stronger than desire. (at 0:50)

  • How to generate an endless supply of benefits for your prospect. (1:29)

  • Why lazy prospects are your best prospects. (2:44)

  • The “touch of larceny” secret that ignites your prospect’s greed. (3:12)

  • The Biblical secret that reveals the one thing people crave above all else. (4:47)

  • The simplest, most dependable way to make people wild with curiosity. (5:43)

  • The one feeling people crave most – and will pay big money to get. (6:22)

  • The best ways to make people feel good about themselves – and put them in a buying frame of mind. (8:06)

  • How to use the huge power of revenge to ignite desire in your prospects. (9:30)

  • Why the secret of “transformation” is much more powerful than piling on benefits. (10:45)

DAY 2: Part 3:

How to Write Compelling Stories

We never outgrow our love of “Once upon a time.” That’s why stories are such powerful copywriting tools. And in this video, I’ll reveal the storytelling secrets I use…

    • The 3 most potent types of stories for sales copy. (at 0:18)

    • The most powerful way to tell your product’s story – without it sounding like bragging. (0:29)

The details and techniques that enable you to tell a story in the most interesting and compelling way possible. (3:24)

  • How to use the “Star Wars story structure” to write blockbuster copy. (5:49)

  • Where to find stories that get attention and inspire action. (11:21)

  • What you should do every day to hone your storytelling abilities. (13:37)

 

DAY 2: Part 4:

The Journey to Provoking Action

It’s all for naught unless you get the prospect to act. So don’t miss…

  • The 2 journeys you need to lead prospects to action. (at 1:48)

  • The emotional journey that sparks desire for your product. (3:00)

  • The one thing that improves your copywriting skill more than anything else. (5:21)

  • How to knock out buying resistance before it starts. (5:52)

  • A sure-fire way to tell whether or not your copy will work. (6:37)

DAY 3: Part 1:

Headlines and Bullet Secrets

I’ve built my reputation and made a lot of money – for myself and my clients – by being able to quickly and easily create great headlines and bullets (those short little “teasers” that reveal a bit about the product or service but make you curious to know more, like the ones here). 

And in this module, I reveal my best secrets, such as…

  • The easiest way to create great headlines and bullets. (at 0:25)

  • How to quickly find the intriguing hooks that make the best headlines. (12:05)

  • How to write the kind of powerful bullets that drive the prospect to order. (1:16)

  • The simple acronym (BULLETS) that contains everything you need to create great bullets. (2:00)

  • What to do first in your bullets to really grab your prospect’s attention. (2:44)

  • How to inject emotion into your bullets to multiply their effectiveness. (9:36)

  • How to transform bullets into great headlines. (11:09)

DAY 3: Part 2:

Headlines and Bullet Secrets (Continued…)

Want the advanced stuff too? You got it…

  • How to grab attention with short, simple headlines. (at 1:44)

  • How fantasizing can enable you to write the most powerful headlines. (8:16)

  • Adding subheads to headlines (or preheaders to emails) for more firepower. (0:25)

DAY 3: Part 3:

The Body: Keeping the Reader’s Reading and Viewers Viewing

Here’s how to build your body copy so it holds attention and compels your prospect to take action…

    • The one type of proof you absolutely must include in your copy. (at 8:47)

    • The WORST way open your copy. Big mistakes even experienced writers make. (0:26)

    • Do this to keep your copy unique and fresh – and keep prospects reading. (2:28)

    • The power of exposing a “big lie.” (6:25)

    • When to introduce your product for maximum drama and sales. (9:42)

    • How to escape the 2 hidden traps in the body that lose prospects immediately. (14:12)

    • The best writers write like they’re talking to a friend. Sounds easy – but it can be very hard to do without this simple technique. (17:38)

DAY 3: Part 4:

The Close: Getting the Sale

The better you are at closing, the better your results will be. Especially when you know…

    • The world’s best copy closing technique. Practically forces prospects to order. (at 10:43)

    • The big mistake many writers make when crafting a close. (4:19)

    • Best ways to make your prospect buy right now (without obvious “scare tactics”). (7:07)

    • Verbal jujitsu trick that makes your prospect crave your product. (9:11)

    • The one thing you should do after you THINK you’re all done with the copy. Takes only a few minutes but can turn a potential loser into a winner. (14:01)

    • Confusion and fear of the unknown can be the death of any sale – but not when you know this technique that neutralizes them. (15:42)

How to use your competition in the close to make your product a must-buy. (1:22)

DAY 4: Part 1:

The Power of the Creative Brief

A great creative brief is the big secret behind some of the best copy ever produced – whether award-winning ad agency commercials or results-producing direct response pieces. Because it’s a handy cheat-sheet that points like a beacon to great ideas and sends you down just the right copywriting path. Creating one (or getting your client to) and putting one to use is easy with secrets like these…

    • How to create the kind of creative brief that results in great copy – including a full list of what should be in one. (at 0:01)

    • The 3 different types of background information you must have in a brief to get the best possible promotion. (0:31)

    • The one thing you MUST pinpoint – or your creative brief is USELESS. (2:35)

Plus in this module I also reveal… what to steal from salespeople to dramatically cut down on your writing time. (4:02)

  • 6 research sources to use that make copy sound authoritative and believable. (4:47)

  • How to write great copy simply by LISTENING. (5:37)

 

DAY 4: Part 2:

How to Make Good Copy Even Better

Great copy doesn’t always start out great. More often than not, it’s cut and polished into brilliance like a rough diamond in the hands of an expert lapidiarist. Want your copy to dazzle? This module has just what you need…

  • The number one tactic to instantly improve your copy. (at 2:10)

  • A single attitude shift that can launch you on your way from mediocrity to A-list. (1:12)

  • How to make your copy speak to everyone – educated or uneducated, rich or poor. (4:04)

  • How to determine if your copy is absolutely the best work you can do. (6:18)

  • How to write copy that has plenty of life and energy from start to finish. (7:29)

  • The “curse of explanation” and how to avoid letting it destroy your copy. (8:09)

  • How to recognize when further work on your copy is counterproductive. (5:24)

DAY 4: Part 3:

Questions and Answers

And finally, some of the best stuff came out when participants grilled me in the Q&A…

3 little words that can send your writing productivity into overdrive. (at 0:31)

  • How to write a “cliffhanger” headline that leaves prospects on the edge of their seats. (1:57)

  • How to “steal smart” (legally and ethically) from great copy. (2:10)

  • How to come up with great “hooks” that reel in readers. (5:40)

  • The “body on the floor” technique that guarantees deep attention every time. (6:42)

  • How to use the power of crowdsourcing to identify your best ideas. (7:27)

  • Where to find unique (yet inexpensive) photos that stop prospects in their tracks by grabbing and holding their attention. (16:41)

  • How to tell a great story in 7 sentences (the attention span for most people for most stories). (9:42)

  • How to grab attention by showing people they’re WRONG. (But be careful – do it incorrectly and they will not be happy!) (10:18)

  • Spell this out for readers or you’ll fail to make a big emotional impact. (13:42)

 

SPECIAL BONUS SESSION #1

Million-Dollar Design Secrets

The first bonus session is packed with Lori’s best secrets for increasing response with design. These are techniques you can put to work immediately on your next promotion…

How to easily increase response by aligning your visuals with the copy. (at 0:30)

 

The 4 most successful print formats to use. Innovate at your own risk! (2:20)

  • The web design trend that’s replaced “hype.” (5:40)

  • Which colors are most up to date and effective TODAY for attracting attention. (11:11)

  • 2 design mistakes that cause copy to stumble at the finish line. (22:07)

  • Proven direct mail techniques that dramatically increase response online. (The secret weapons of some of today’s top digital marketers.) (27:13)

  • How to ensure long copy gets READ. (28:12)

  • The design tweak that drives more traffic anywhere you use it – on emails, banner ads, landing pages and more. (29:28)

  • Design secrets from a winning landing page that brought in over $18 million. (32:03)

  • A quick way to visually create instant urgency in your prospect. (32:03)

A unique design trick that makes your bullets more interesting. (35:08)

 

SPECIAL BONUS SESSION #2…
Layout Secrets That Get Attention and Provoke Action

In the next bonus session, you’ll see Lori in action as she works her magic and demonstrates how to lay out copy for maximum response before your eyes. Watch as Lori shows you…

  • The visual patterns that create energy – which leads to attention and action. (at 1:09)

  • The one thing you must do to catch your prospect’s attention and interest right away on your landing page. (2:56)

  • How to work with a designer most efficiently and effectively to create more winning promotions. (4:45)

The quickest way to lay out direct mail for maximum readership and response. (0:45)

 

 

Here’s Everything You’ll Get…

… that will take your copy –- and your income -– to the next level:

  • 14 Professionally Produced Video Modules – You can watch them anywhere: at work, at home or on the go. Each bite-sized, eye-opening module is only 4 to 20 minutes long. (Perfect for really absorbing them AND for watching them over and over.)

  • Complete Professional Transcriptions of Each Module – So you can really get the most out of each session. (Printed copies.)

  • The A-LIST COPYWRITING SECRETS Workbook – Including practical exercises to help you remember and apply the ideas in the program. (A printed copy.)

  • Breakdowns of 3 of My Most Successful Promotions – I’ll show you how the principles I teach in the program apply to three of my most successful pieces of copy ever. You’ll get the actual ads as well as videos of me walking you through them.

  • The 2 Bonus Modules on How to Increase Response with Design – How much more powerful will your copy be when Lori Haller shows you how to use layout, graphics, and typography to boost response? (And how your client’s designers may be suppressing it!)

  • 3 live interactive online training and Q&A sessions – Ask questions. Get feedback on the program exercises or other copy. These live, interactive, online training and Q&A sessions alone are sure to be an advanced masterclass in copywriting.

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