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Here’s exactly

What you’ll learn when
you join the coaching program now

  • Campaign Manager navigation and mastery, and understanding all technical aspects of the platform.

  • Different types of campaigns available, campaign structures, and understanding how to foundationally succeed.

  • Launching different campaigns, all the different campaign strategies available, and what to launch based on current goals.

  • Successful monitoring all the different campaigns, what to look for, all the red flags, and all the green flags to help scale.

  • Optimizing the campaigns for profit, detailed bid management, and the formulas for optimizing bids for maximum profitability and rank.

  • Continuous improvement on all aspects of PPC, and the foundational concepts to deal with the continuous changes Amazon rolls out.

WHAT’S WAITING FOR YOU INSIDE:

 

CHAPTER #1:

INTRODUCTION TO AMAZON PPC

Learn how to use Amazon’s pay-per-click (PPC) advertising platform to reach more customers and boost your sales.

  • The Goal of PPC – 7 Mins
  • PPC Overview – 6 Mins
  • 0.5 – Campaign Manager Overview.mp4 – 21:00 Mins
  • 1 – General Strategy.flv – 9 Mins
CHAPTER #2:

UNDERSTANDING CAMPAIGNS

Create and manage effective Amazon PPC campaigns that target the right customers and get results.
  • General Strategy – 7 Mins
  • How Buyer Psychology affects PPC – 12 Mins
  • The Different Types of Ads on Amazon – 4 Mins
  • Campaign Manager Overview – 15 Mins
  • Creating a Campaign – 7 Mins
  • Campaign Naming Convention – 5 Mins
  • Campaign Bidding Strategies – 4 Mins
  • Auto Campaigs – 6 Mins
  • Manual Keyword Campaigns – 8 Mins
  • Exact Campaigns – 7 Mins
  • Broad Campaign – 7 Mins
  • Phrase Campaigns- 5 Mins
  • Product Targeting Campaign – 6 Mins
  • Category Targeting Campaign – 6 Mins
CHAPTER #3:

TARGETING AND MATCH TYPES

Choose the right targeting options and match types to ensure your ads are seen by the people who are most likely to buy from you.
  • Product Targeting Based on Auto – 11 Mins
  • Product Targeting Based on Amazon Suggestions – 6 Mins
  • Product Targeting Based on Who is Targeting Us – 4 Mins
  • Product Targeting based on Adjacent Categories – 10 Mins
  • Product Targeting Based on Competitors – 14 Mins
  • Brand Campaigns – 5 Mins
  • Brand Protection Campaigns – 13 Mins
CHAPTER #4:

RESEARCH AND PRODUCT RANKING

Understand how Amazon’s product ranking algorithm works and use this knowledge to improve your product’s visibility.

 

  • Helium 10 Keyword Research – 10 Mins
  • Why You Should Continuously Launch New Campaigns – 6 Mins
  • PPC Launch Strategy – 8 Mins
  • Using PPC to Upsell – 4 Mins
  • Using PPC to Rank – 5 Mins
  • Tracking Organic Ranking – 4 Mins
  • Using PPC to Influence Organic Rank – 15 Mins
CHAPTER #5:

REPORTS AND OPTIMIZATION

Track your results and make adjustments to your campaigns to improve your return on investment (ROI).
  • Search Term Report Explained – 8 Mins
  • Adding Negatives from STR – 7 Mins
  • Launching Profitable Search Terms from STR – 5 Mins
  • Negative Keywords – 9 Mins
  • How to Handle Bleeders – 6 Mins
  • Optimizing Bids in Campaign Manager – 9 Mins
  • Bulk Sheets Explained – 17 Mins
  • Bulk Sheet Optimization Parameters – 7 Mins
  • Bulk Sheets Optimization – 20 Mins
  • Main Sales Drivers – 13 Mins
  • Advertised Product Report – 17 Mins
  • Placement Reports – 14 Mins
  • Placement Optimization – 4 Mins
  • Continuous Improvement – 6 Mins
  • Refreshing Bids Everytime Listing is Optimized – 6 Mins
  • Weekly Optimization Process – 8 Mins
CHAPTER #6:

ANALYTICS AND DATA INTERPRETATION

Use Amazon’s data to gain insights into your customers and make better decisions about your marketing campaigns.
  • Calculating Cost Per Conversion – 10 Mins
  • Calculating ACOS and TACOS – 8 Mins
  • Sessions and Unit Session Percent – 6 Mins
  • Tracking Sessions and Unit Session Percentage – 6 Mins
  • Building an Analytics Tracker – 20 Mins
  • Different Scenarios in Analytics – 20 Mins
CHAPTER #7:

DEMAND SIDE PLATFORM (DSP)

Use a DSP to automate your Amazon PPC campaigns and get the most out of your advertising budget.
  • What is Amazon DSP – 1 Min
  • DSP Creatives – 2 Mins
  • Creatives – La Pura – 14 Mins
  • LaPura Attaching Creatives – 5 Mins
  • Dynamic Creative Creation Pt.1 (Standard Desktop) – 10 Mins
  • Dynamic Creative Creation Pt2 (AAp_O&O) – 6 Mins
  • DSP Line items – 2 Mins
  • Lapura – Line Item Creation – 15 Mins
  • DSP Orders – 3 Mins
  • LaPura Creating an Order – 6 Mins
  • DSP Audiences – 3 Mins
  • Audiences La Pura – 3 Mins
  • Audience Creation – 6 Mins
  • DSP Supply Sources – 2 Mins
  • LaPura Create Advertiser – 4 Mins

Sales Page |  Files Size: 8.34GB

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