A hands-on, 4-week mentorship program with Ryan Deiss for just 50 people who want to become or want one of their team members to become a Head of Marketing. If you manage to secure one of the 50 coveted spots, here’s what you’ll receive starting April 27th with the program begins:

  • Expert coaching over an 4-week program to help you stay motivated and consistent
  • Ongoing access to the 8-module Head of Marketing Bootcamp curriculum for your cohort
  • 8+ live sessions for Q&A, small group workshops, assignment reviews, and more
  • Certificate of Completion with your personal details and your employer will be able to verify its authenticity.
  • Special guest “Head of Marketing” instructors all from different industries and businesses will share their stories and best tips
  • Access to the member-only online community to share progress, get support, and network with fellow members
  • The Head of Marketing matrix suite of templates and tools including fill-in-the-blank worksheets and swipe files
  • Our Digital Marketing Mastery certification so that you can proudly display that you are a Certified Digital Marketing Strategist

 

How It Works

DigitalMarketer’s Head of Marketing Bootcamp is as challenging as it is rewarding. Each unit is taught by an industry expert and facilitated (virtually) each week by a live instructor in a true, small group, classroom-style format with no more than 50 students per class.

You and your fellow students will complete course trainings and “mini-projects” as well as participate in group discussions relating the course material to real-life business scenarios.

Those who successfully complete the Bootcamp will, in just 4 weeks, emerge with the skills, knowledge, and “in the trenches” experience that only a Head of Marketing can possess.

Here’s how the course itself will be delivered:

On Mondays and Thursdays, you’ll attend a live training session with the instructor at 12 pm EST. Trainings will be recorded and available for all students that are unable to make the live call immediately after. During these sessions, we’ll also kick off a discussion thread where you’ll be asked to apply course information to a real-world business scenario.

Your instructor will also provide you with weekly coursework which can be reviewed during office hours on Tuesdays.

Throughout the course, we will also be welcoming special guest instructors that will host bonus sessions for all members. The dates and times of these sessions are subject to change based on the availability of the guests and a fully published schedule will be provided to you during kickoff week.

At the end of 4-weeks, the coursework you’ve completed will all culminate in a final capstone project based on a real-life business scenario. Submission and review of this project is required in order to receive your certificate.

 

Course Breakdown

Over 4 weeks, you will master the 4 core skills that any Head of Marketing must possess. Mastery of these skills is truly the difference between just being a specialist in a specific marketing discipline and actually holistically understanding marketing strategy to be able to sit in a “Head Of” seat. Each session will mix strategy with execution and you’ll get instructor feedback to give you a clear path to success. Here’s how each week will break down…

 

Session 0
April 27th

Kickoff Week

Get ready for the next 4 weeks! This week we will meet your instructor and get to know the other students in the class. We will cover what you can expect from the training and how to get the most out of your time including grading, participation, and how to achieve your coveted Head of Marketing Bootcamp certificate.

Session 1
May 2nd

Clarify The Objectives

The number one skill a Head of Marketing must possess is the ability to create alignment. Alignment with stakeholders, alignment with other departments, alignment with the C-suite, and most importantly alignment with business objectives. But how? That’s exactly what we’ll cover in week one and give you a template to document and visualize your growth engine which is the one source of truth for alignment.

Session 2
May 5th

Define The Strategy

Once we’ve aligned on the business objective, how do we get there? This week we’ll show you the exact process to map out the shortest path between the assets, campaigns, and channels you have to achieving the business objective. We’ll build your growth plan, reveal the 4 key growth levers you must know how to pull, and give you a clear process on how to prioritize projects that will hit your goals…without getting distracted by shiny objects.

Session 3
May 9th

Run The Numbers

Plans are great, but what if they don’t work? Even worse, what if they never COULD work? You have to run the numbers. You’ll learn a step-by-step blueprint for ensuring the hypothesis is in line with previous results, expectations, or assumptions and that it achieves the stated business goal.

Session 4
May 12th

Execute The Plan

This is where the rubber meets the road. To be an effective Head of Marketing you have to know how to execute. During this week, you’ll identify the key players in your project and learn how to effectively communicate the project scope and business objective to reach the goal. Plus, we’ll give you a checklist to help you effectively manage creative and technical buildouts so projects launch on time and on budget.

Session 5
May 16th

Build Your Scorecards & Dashboard

We hear it time and time again…”How do I track and improve the ROI of our marketing efforts?” That’s exactly what we are going to solve this week. It all starts with a repeatable process to identify key metrics (KPIs), both leading and lagging, that are essential in the success of the campaign. From there, you will learn how to turn those metrics into scorecards and dashboard to display campaign effectiveness and get real-time insights into results.

Session 6
May 19th

Communicate With Key Stakeholders

Once we know the results, what do we do with them? Effective marketing leaders need to know the exact meeting rhythm and communication cadence with the stakeholders and key members within the organization. You must know how to effectively communicate with those who report to you, other departments that are impacted by your efforts, and a leadership team that is working to drive the entire organization towards a stated goal. There is nuance in each of these types of communication and that’s exactly what you’re going to learn.

Session 7
May 23rd

Optimize For Growth

It’s the Head of Marketing’s job to be the first to identify (and triage) failing key metrics and faulty assumptions. Once you know how to diagnose and solve problems, the next level of optimization is how to automate and scale “the winners.” This week you’ll learn how to effectively manage and re-allocate time and money budgets away from areas of low performance towards ares of high performance.

Session 8
May 26th

Celebration Week

That’s it! You’re ready to walk into any marketing role, in any industry, and immediately drive results. This week we’ll put the finishing touches on your capstone project so it’s ready to submit for review and receive your certificate of completion. Then it’s time to celebrate the hard work you’ve put in over the last 4 weeks!

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