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Mastering Business Models

Learn how to design and assess winning business models

  • Learn how to work with the Business Model Canvas, used by 5 million+ business practitioners
  • Turn hypothetical discussions into practical outcomes
  • Improve collaboration across teams no matter where they are in the world

Mastering Value Propositions

Learn How to Create Value Propositions That Sell

  • Learn how to map the value that your product or service brings against the jobs, pains and gains of your customer
  • Discover and test messaging that will resonate with your customer
  • Leverage the Value Proposition Canvas to find product market fit

Mastering Business Testing

Learn How to Test and Validate Your Business Ideas With Real Customers

  • Learn a clear and practical way to test and de-risk your business ideas
  • Create a shared language for testing in your organization
  • Pairs with the Business Model and Value Proposition Canvases to de-risk your ideas

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