But to most people, media is an elusive unicorn. The publishing world is this mystical kingdom where raving fans and “expert” reputations are handed out like organic lip balm on Oprah’s “Favorite Things” episode. The glittery, golden media opportunities lie behind closed doors and you need killer credentials or VIP connections to pass through.

You know high-profile publicity can bring hundreds or thousands of new leads straight to your business. Elevate your reputation and take your visibility to the next level. Position you as an in-demand star in your field — that clients are fighting to pay premium prices for.

(Not to mention make your frenemies who think you’re nuts for starting a biz finally admit you’re legit.)

Here’s the big secret PR agencies + experts don’t want you to know…

Your favorite magazine, TV show, or blog? It runs on fresh content. It’s what keeps the publication alive.

Editors are constantly looking for expert talent. They’re scouring the internet searching for go-to people who can make their jobs a little easier, by…

Sharing personal stories that speak to their audiences

Weighing in on hot, of-the-moment topics

Answering industry questions their readers are dying to know

When you can give editors exactly what their bosses want them to publish, they’ll not only share your story, they’ll come back to you again and again for more.

The media industry can’t survive without people who share their stories, insight, voices, experiences, and advice. That’s what journalism is: free expression. We’re lucky enough to have it exist — so let’s start taking advantage of it, yes?

Think you need a publicist for these kind of results? Think again.

People ask me all the time who my publicity team is. And they’re floored when I tell them I do it myself. Because I’m not a professional publicist. Not even close. Some people want to work with a pro publicist and that’s cool. A great PR team can surely help you land awesome media opportunities.

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