Dear Marketer,
Thanks for your interest in my newest project.
This letter isn’t filled with hype nor am I putting much copywriting prowess into it. Because quite frankly, this isn’t for 9 out of 10 people.
And for the 1 out of 10 people who will qualify, by the very nature of how you think, it will be pretty clear… very soon … whether or not you should join me.
In fact, without a launch… without jv partners… without a lot of noise, I’ve already managed to fill majority of the seats with happy, existing clients and a couple newcomers to the fold. Folks who clearly see the value in what I bring to the marketplace.
That leaves about a few more dozen seats available… that I’m confident, will be filled by serious folks reading this letter.
But think about it…
How much have you been e-mailed and bombarded while I’ve filled these early seats? The answer is: not much.
Because I don’t take that approach. In my music and other related niches, while my peers are launching a new product every month and tiring their lists, I’ve got evergreen systems set up and hardly ever have to send one-off broadcasts.
I’m not saying broadcasts and launches are bad. I’m just saying — there’s a smarter way to work… and it doesn’t involve all that.
But I digress.
The new project I’m talking about is the “Pinnacle Club.”