How marketers and copywriters can discover my:

“Most Valuable Email” trick

… and use it in an hour from now to start building authority, growing their email list, and even creating exciting new offers out of thin air

• Perfect if you sell services or info products around marketing or copywriting, and if you are willing to write about those topics regularly.

• If you are NOT primarily a marketer or copywriter, or you do not write about those topics, then I advise you NOT to buy this training. The Most Valuable Email trick will not work for all niches, markets, or topics.

My name is John Bejakovic, and if you are a marketer or copywriter, I’d like to make you the following offer:

For the not-too-cheap, not-too-expensive ticket price of $297, I’d like to pull back the curtain and teach you how to properly perform my “Most Valuable Email” trick.

And it really is a trick. You can learn it in under an hour and start using it by the end of today.

If you have your own email list… or if you’re looking to start one… if you are promoting your own copywriting info products… or if you want new clients for your marketing services… then using this trick in your emails will:

  1. Give you unquestionable authority and credibility, even if you are just getting started, and even if you have little to boast about so far
  2. Grow your list by word of mouth alone, without you doing much except continuing to apply this trick in your self-promotional content
  3. Turn you into an exponentially more valuable copywriter and marketer

How can I claim that the Most Valuable Email trick will do all this for you? Easy. It’s done it all for me, and more.

The only reason you should listen to me

In the words of master negotiation expert Jim Camp, you should listen to me just so you can say no to me. So you can say, “I don’t like what this Bejakovic guy has to say, and there’s no way he can teach me anything about email copywriting.”

Here’s what I can tell you about myself:

For the past eight years, I have been working as a direct response copywriter, specializing in email copy.

Over those eight years, I’ve written thousands of sales emails and managed the email marketing for many 7-figure and several 8-figure direct response businesses.

And each day for the past five years, I’ve been also writing my own email newsletter about copywriting, marketing, and influence. A lot of big-name marketers and copywriters read my emails every day. Here’s what a few of them say about me:

“Just wanted to tell you how much I enjoy reading your emails. I think you’re one of the best email writers out there!”
Joe Schriefer, former copy chief at Agora Financial
“Seriously, I really love your stuff. And your style. But I’ve told you that before. (And if I haven’t, I should have.)”
Bill Mueller, expert email copywriter and author of Story Sales Machine
“You are the only copywriter other than Ben Settle who goes to my Primary inbox these days.”
Daniel Throssell, “Australia’s best copywriter” & master of engaging and provocative emails

The one email copywriting strategy I would use if the copywriting gods forced me to choose just one, from here to eternity

Over 1,500+ emails and 5+ years of writing my daily email newsletter, I’ve experimented with dozens of different copywriting and marketing approaches and ideas:

  • Stories
  • Personal reveals
  • Pop culture illustrations (“The George Costanza school of client seduction”)
  • Shock and controversy
  • Checklists
  • Contrarian points of view (“The case against deadlines in your marketing”)
  • Straight up how-to advice
  • Numbers, results, case studies, and testimonials

I call these basic emails. Basic emails can and will work to make sales, and even to create some influence. But basic emails also have some real and growing problems:

1. Basic emails require authority and status to work well. For example, people love stories that show vulnerability — from the guru who’s already made tens of millions of dollars. But stories of vulnerability from the panhandler in front of the supermarket? People don’t love that so much. Same for shock and controversy, contrarian points of view, and even case studies.

2. Basic emails are becoming predictable. Many businesses — and hundreds of copywriters — are now sending out daily emails using personal stories or pop culture illustrations. It’s becoming an arms race where the only way to stand out is to tell better and better stories, to make more and more intimate reveals, to be more shocking, polarizing, even offensive. Basic emails are becoming hard work, and the payoffs are decreasing.

3. Basic emails don’t do much for you as the writer. If you write 1,300 “George Costanza school of” emails — well, you will become very knowledgeable about George Costanza, and maybe you will make some sales to boot. But you won’t become much better as a marketer or copywriter, because your 1,300th George Costanza email won’t teach you, the writer, much more than your 13th George Costanza email did.

That’s why, if I had to choose just one email copywriting approach for the rest of time, from here to eternity, I wouldn’t choose any of the basic email strategies above.

Instead, I would choose the Most Valuable Email trick.

The Most Valuable Email trick is different from all the basic strategies I’ve just told you about. It’s not stories… not personal reveals… not controversy… not conflict… and not contrarian points of view. And it doesn’t suffer from any of the real and growing problems, the ones I listed above, that basic emails face.

What’s so valuable about Most Valuable Emails?

The Most Valuable Email trick is my go-to whenever I want to stimulate and engage my readers, including the many grizzled, wary, and sophisticated marketers and copywriters on my list.

The Most Valuable trick is not predictable. In fact, most people find it surprising and pleasing if they ever do spot it in use.

Because of this, Most Valuable Emails have helped me sell stuff… grow my email list organically… get amazing job referrals… and sometimes even get interesting and cool stuff for free.

Most Valuable Emails never required I have any status or authority. Instead, they’ve helped me build up immediate and unquestionable authority — even when I had no standing in this industry. These emails make it 100% clear I know what I’m talking about, even when I don’t harp on about the great results I’ve had for clients or the testimonials or endorsements I’ve gotten.

What’s more, Most Valuable Emails have helped me create congruent and exciting offers, which people want to pay for, just by writing interesting content.

In fact, one Most Valuable Email I wrote started an accidental response frenzy, even when I had nothing to sell. Another Most Valuable Email became my best performing lead magnet, and got hundreds of new website visitors to sign up to my email newsletter and to start interacting with me.

And finally:

Most Valuable Emails are so valuable because I personally find them the most enjoyable to write. Going back to this type of email over and over has helped me stick with daily emailing for the long term. And each time I use the Most Valuable Email trick, it makes me a tiny but significant bit more valuable as a copywriter and marketer.

Discover my Most Valuable Email trick and start using it in under an hour from now

If you’re on my email list, and you’ve been reading my daily emails for a while, you can probably guess what the Most Valuable Email trick is all about.

But if you cannot guess, or if you would simply like to hear me go into this topic in more detail and tell you how you too can write this type of email yourself, then here are the details of my “pull back the curtain” offer:

1. My Most Valuable Email training. This training explains what the Most Valuable Email trick is, and how you can use it, starting today. The training is delivered online, in a members-only area of my site. It’s mainly text — beautiful text that you can read, scan through, and search. And yes, there are also a few pictures to lighten the mood and even a video to illustrate a few important points.

2. My Most Valuable Email Riddles. This is a set of prompts for Most Valuable Emails. These Riddles invite you to sit down and write up a 2-3 sentence description of how you would take a core idea and flesh it out using the Most Valuable Email trick. Once you do that, you can compare what you came up with to what I came up with, using the same prompts.

3. My Most Valuable Email Swipes. This is a swipe file containing 51 of my most successful, influential, and interesting emails that use the Most Valuable Email trick. In each email, I highlighted the Most Valuable Trick in action, so you can spot it easily and quickly see how I use this trick over and over in different settings.

4. The price for the Most Valuable Email, parts 1-3 above, is $297.

5. Oh and of course, there’s the following guarantee:

My superior MVE guarantee that puts Gary Halbert and John Carlton to shame

Legendary copywriters Gary Halbert and John Carlton used to preach that the marketer should take on all the risk — up to but not including risking the actual sale.

Pff. That’s kids’ stuff. Here’s my superior guarantee. If any of the following is true:

  • If you do not have an email list, and are not looking to start an email list…
  • If you do not write or want to write about marketing and copywriting…
  • If you have not read read or at least skimmed this sales page, and you do not understand what it is I am offering, and at what price, and what my promises are…
  • If you are desperate to break into the DR industry or you need a job by tomorrow…
  • If you want to “test drive” the Most Valuable Email course content to see if it’s for you…
  • Best of all, if you have been a “student of copywriting” for many years now, and you have seen it all, without ever putting anything you’ve seen into practice…

… then I 100% guarantee the Most Valuable Email training is NOT for you. Don’t buy it, and save yourself, and even more importantly, save me, a bit of headache and frustration.

On the other hand:

If you like my emails, find them insightful, and want to write something similar, then the Most Valuable Email might be right for you.

Take a moment to decide whether you want to buy this course, learn my Most Valuable Email trick, and put it to use yourself. I am not offering a money-back guarantee, so once you make that decision, your decision will be final.

To help you make that decision, and to show you I’ve put in a lot of thought and work into creating a high-quality course here, here’s some feedback I’ve gotten from Most Valuable Email students:

“I loved how it goes ‘beyond’ storytelling”
The training is amazing! I loved every bit of it … especially how it goes “beyond” storytelling, which is all the rage right now.
— David Patrick, senior copywriter, Launch Potato
“You’ve helped me unlock something I didn’t know existed”
I’m looking back at your old emails with new eyes. You know that moment people get epiphanies and the entire world looks different? I’m feeling that way about your writing now. You’ve helped me unlock something I didn’t know existed. So incredible.
– Cindy Suzuki, copywriter, Bentocopy
“… more importantly, writing a MVE is fun!”
I really enjoyed the training. I found myself going back to each page and the swipe file multiple times to “get it” and to create more ideas for the prompts. But more importantly, writing a MVE is fun! I’ve been collecting notes about marketing, copy, random ideas and looking forward to applying them to my emails.
— Alex Ko, freelance copywriter
“I had never heard of this concept before”
I love this course, I bet some money to see if it still talks about boring stuff like AIDA or PAS. But I was surprised, I had never heard of this concept before.
— Van Chow, freelance copywriter
“What a great way to teach email copy”
John, what a great way to teach email copy in your MVE. Very simple but very effective.
— Paul do Campo, senior copywriter, Ballpoint Marketing
“Then again, maybe its better for me if less people know about this tactic…”
I love how the course is short and to the point, yet still packs in all the powerful info we need. And then the tools you give us at the end are brilliant. The MVE Swipes pdf alone is worth way more than a measly $100. Anyone involved in marketing or copywriting at any level will want to check this out. Then again, maybe its better for me if less people know about this tactic — makes it easier for me to beat out the competition muhuhahaha!
— Kyle Weston, digital marketer
“The full potential of it… which is a lot”
Thanks for the course. It’s true that it can be read in an hour, but it needs more resting time and practice to get the full potential out of it. Which is a lot.
— Rafa Casas, freelance copywriter
“This trick is an amazing addition to my email armory”
Great idea, loved it. Have written 1,000s of emails and this trick is an amazing addition to my email armory.
— Fotis Chatzinicolaou, freelance copywriter
“I will buy all your courses…”
I purchased the MVE 2.0 course and I “devoured” it during my lunch break. I think I will study it again tomorrow night because it is really helpful. I will buy all your courses because you are an A-LIST COPYWRITER and I am making great improvements by reading your daily emails.
— Carlo Gargiulo, copywriter, Metodo Merenda

If you’d like to join these folks and find out my Most Valuable Email trick, then click on the button below, and fill out the form on the next page. You will then get an email from me with your login information for the members-only area of my site where you can jump on the actual training.

Sales Page:  https://bejakovic.com/mve/

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