Email List Academy

A customized, 90-day system for online creators who want to massively grow their email list, increase engagement, and master the power of email marketing

When I ask my 200,000+ subscribers what their main business goal is, I get answers like…

Now, the dollar amount people give varies from “a month” all the way up to multiple six figures.

But the sentiment is the same. People want to make money from their blogs and businesses… and they want to change their lives.

And if you’re reading this page, I have a hunch that you’re on the same page.

Well, allow me to let you in on a little secret…

Your email list is your biggest asset as a business owner

Trust me – I went from earning less than a year at an exhausting full-time job…

…to a seven-figure business. In just 3 years.

(And it wasn’t because I’m any smarter, more experienced, or harder working than you!)

I was able to grow my business so quickly because I learned a system to grow my email list…

…build a relationship with my subscribers…

…and make sales through email marketing.

I’ll share more about my story in a minute – but first…

I want to get an idea of where you’re at right now.

Any of this sound like you…?

You’ve been working at this business thing for a minute now, but you’re having trouble growing your email list.
Or maybe you’re brand new in business, and you’ve heard email is important… but how the heck do you even get started? (Hellooooo tech nightmare!)
You’ve found some list-building strategies… but either they’re confusing and overwhelming, or you just can’t stay consistent with it (especially since, when you do try them, they don’t seem to work as well as you expected).
You know you should be sending things to your email list (even if it’s super tiny)… but you’re not sure what to write – and you just can’t seem to find time to sit down and make it a priority.
You see other people’s blogs and businesses take off as their lists grow... and you wonder, “What are they doing that I’m not???”

Yeah. I get it. I’ve been there.

And I’ve taught thousands of entrepreneurs who’ve been stuck in the same spot.

But guess what?

There’s a way… a customized system… to finally see the list growth you want.

Just Imagine…

…Finally hitting the coveted “1,000 subscribers” benchmark and feeling confident launching your first product.
…No longer feeling like you’re creating content that disappears into thin air…because now you have a list of subscribers who eat up your blog posts and buy your products.
…No more struggling with social media algorithms – and instead being able to pop into your audience’s inbox whenever you want to.
…Getting heartfelt responses to the emails you write from people who are obsessed with what you create in the world.
…Seeing notifications on your phone for new sales that came in from an email you sent to your list.

Sound too good to be true?

After all, can your email list really make that big of a difference in your income?
Short answer?
Yes

Allow me to show you exactly how the size of your email list can DIRECTLY impact your revenue…

The Interactive Email-to-Income Formula

The equation below is fully interactive! Just plug in your list-size goal and the current (or future) price of your product to see how much income you stand to make. Play around with a bigger list size or higher product price to see what’s possible as you grow your email list!

(Keep in mind: average email conversion rates are about 2%).

I know — what ?

How the email-to-income formula works:

The industry average is that 1-3% of your subscribers will buy your product or service.

(Just to keep the math easy, I’m using the average estimate of 2% in the equation above.)

Let’s say you have 1,000 people on your list, and your product costs $300.

1,000 x 2% = 20 buyers

20 buyers x $300 product = $6,000 in sales

Now, what if you have 5,000 subscribers and send an email about that same $300 product?

5,000 x 2% = 100 buyers

100 buyers x $300 product = $30,000 in sales

You can see how exciting this is, right?

Because the more you grow your email list, the more you grow your income, too! This is exactly what I’ve experienced in my own business, and what you can expect to happen in yours.

But here’s what you need to keep in mind:

Not all email lists are created the same.

And to get results like the ones above (or even better!) you need to have a game plan in place to grow your list with the RIGHT people, engage with them in, and send emails that convert.

Spoiler Alert…

There is no one-size-fits-all way to grow your email list and master email marketing.

And if you try to grow your email list in a way that’s not aligned with your unique personality type, then you won’t be able to grow your email list as quickly as other people (or at all!).

Ever see those people whose businesses seem to take off over night? THIS is what they know that most people don’t: that the more you lead with your authentic personality (instead of trying to create a business just like everyone else), the more people will resonate with you…causing your business to thrive.

That’s why Email List Academy is different from

every other email marketing course out there…

You’ll start the course by taking my proprietary List-Building Personality Type Quiz to discover the unique way that YOU should grow your email list, based on your natural personality and strengths.

There are 5 types:

Then, throughout the course, you’ll get special step-by-step videos and worksheets specifically for your List-Building Personality Type to show you how to grow your email list in a way that is FUN, effortless, and utilizes your natural skills (instead of forcing you to use strategies that don’t resonate with you).

Email List Academy is a totally customized experience, just for you!

Growing and engaging with your email list works SO much better when you’re using a customized game plan that fits YOU instead of trying to copy strategies that may have worked for someone else, but wouldn’t be the best fit for your personality or skills.

Your list-building strategies should be just as unique as you are.

At this point, you might be wondering…

“But what about Instagram and Facebook?

Can’t I grow my following there instead of through email?”

Not-So-Harsh Truth: You don’t own Instagram or Twitter or Facebook.

Even if you get more followers on Instagram, unless you get those visitors on your email list, you don’t really have control over your business or following. Ouch.

Social media platforms can (and have) changed their policies and algorithms with ZERO notice, making it harder for you to reach the audience you’ve worked your butt off to build. (And I have friends who’ve taken HUGE revenue hits on days where these social media platforms have blackouts, algorithm changes, or close down altogether…remember Vine?!)

Frustrating = Understatement.

But with your email list you control EVERYTHING! And that list isn’t going ANYWHERE. So, even if Instagram changes their site so that only three people ever see your posts, you’ll still have an email list full of dedicated followers who read your emails and buy from your sales funnels.

Of everything you could be focusing on in your biz, your email list gives you the most freedom and control.

And instead of having to churn out brand new content everyday for social media, you can create automated email sequences and have them run on autopilot. You’re still building an engaged community (oftentimes, more engaged!), but in less time.

(I also firmly believe that receiving an email is endlessly more personal than reading an Instagram post.)

Introducing…

Email List
Academy

A customized, 90-day system for the online creator who wants to build an engaged email list, grow their business, and live life on their own terms.

In Email List Academy, you’ll get the exact strategies I’ve used and steps I’ve taken to grow my email list to over 200,000 engaged subscribers.

And the best part?

It’s a step-by-step system that gives you the right tasks,
in the right order, on a week-by-week and day-by-day basis.
(Read: not just “a bunch of random, outdated strategies.”)

Because I know that there are a gajillion strategies out there – but if you don’t have a proven GAME PLAN, then you’re almost guaranteed to waste time on the least powerful tactics, or to get confused and slow your growth.

Plus, Email List Academy isn’t JUST an online course — it’s a customized system. You’ll start by taking my proprietary List-Building Personality Quiz to discover your specific List-Building Personality Type. Then, throughout the program, I’ll share specific strategies, tips, and advice just for people with your type!

Gone are the days of “one size fits all” list-building advice. ELA is a truly custom experience, because I believe that when you use strategies that align with your unique personality and strengths, you get FAR better results.

ELA Case Study:

Sofia | Coach Sofia Fitness

“I consider myself lucky because I discovered Melyssa when I first started my blog. With her strategies, my email list grew to 3,500 subscribers with a 36% open rate! And the best part is that I’ve sold everything from a $27 program to coaching spots and 90% of my sales come from my email list.”

Here’s what I’m teaching you during your 90 days in Email List Academy:

Hang on.
Let me highlight something for you.

Yep, you’re going to learn a LOT inside of ELA.

But here’s the thing… all of that material that you’re going to learn?

I’m not just throwing it at you and saying, “Here you go! Good luck piecing it all together!”

Nope. Remember…

I’m giving it to you as a step-by-step WEEKLY SYSTEM.
highlightnew

Which means I’ve got the entire game plan for which tasks you should do, in what order, week-by-week and day-by-day. It’s the opposite of overwhelming. It’s meant to be EASY and totally foolproof.

And if you’re worried you can’t keep up with the 90-day schedule? No worries!

Once you join Email List Academy, you get lifetime access to all of the course materials – which means you can go at your own pace, or take a break and come back to it when you’re ready.

And when you do pick it back up, you’ll know exactly what your next step is.

“What about Bonuses?” you say?

Yes. Yes, you shall have those, too.

Pay-in-full
ONLY

Pay-In-Full Only Bonus
Untold Secrets of
My 7-Figure Business

Remember those value packed income reports I used to do back in the day? Well this is like that but x1000. I’m going to be lifting back the hood on my business so you can learn about my revenue streams, list growth, how I built my team, and more! I have never done this before, and I am beyond excited to share my what I have learned growing a multi-7 figure company.

Bonus
01

Attract Your Ideal Audience
(Bonus Workbook)

With the Attract Your Ideal Audience bonus workbook you’ll get total clarity around where those dreamy future friends and customers are spending their time online. From there, you’ll create a game plan designed to make reaching those hearts and minds and getting them on your email list a piece of gluten-free chocolate cake.

Bonus
02

How To Organically Grow Your Traffic Masterclass
In this bonus masterclass, you’ll learn how to grow your own organic traffic strategy to get more subscribers, more sales, and more visibility. Being able to generate organic traffic is the creme de la creme for growing your online business quickly AND the best part is, it’s free!

Bonus
03

How to Grow Your List With Free Publicity
(Bonus Workshop)
In this bonus workshop with publicity expert, Susie Moore, you’ll get the strategies and inspiration you need to create consistent visibility, a constant influx of new and engaged subscribers, increased sales, brag-worthy brands to add to the ‘as seen on’ section on your website, and so much more.

Bonus
04

Private Email List Academy
Facebook Group

Get instant access to the private FB group and connect with like-minded list builders (and Melyssa!) to get the support, feedback, encouragement, and inspiration you need to grow your list like never before.

Bonus
05

60 Days of ConvertKit for Free

Because I want you to be able to try the easiest email marketing platform out there — with the most advanced features…for free! Plus, ELA includes tons of tech videos for ConvertKit to walk you through all the set-up.

Your Investment

Working with me one-on-one costs at minimum.

But I truly believe that entrepreneurs have the power to change the world (and it starts with changing our own lives).

The only problem is – building your list is often the #1 thing that’s stopping you from making the kind of impact and income that’s truly possible.

And Email List Academy is the exact course to help you with that.

It’s knowing how to set up your list, forms, landing pages, and opt-in incentives so that your visitors can’t help but join your list.
It’s knowing how to get more visitors to see those forms, landing pages and opt-in incentives in the first place.
It’s being able to nurture your relationship with your new subscribers (or reengage existing subscribers), so they become your biggest fans.
It’s gently, respectfully, and effectively getting them to say yes to your courses, products, and services – so you can finally move the needle in your bank account and start living the dream life you started this business for.

That’s why my intention is to make this EASY for you.

You can join Email List Academy today for:

A single payment of USD… or 6 monthly installments of USD.

**All prices are listed in USD**

ELA Case Study:

Aurelia | Philosophy of yum

“Before I joined Melyssa’s course, I remember crying to my husband because no one seemed interested in what I had to say. I really felt like I was missing something. I soon realized that what I was missing were solid strategies (it wasn’t because I wasn’t good enough). After following Melyssa’s advice, I started receiving dramatic results. My list grew from 160 subscribers to 5000, and I started getting tons of replies to my weekly emails about how much my words meant to them. Every month, I could now see my list of subscribers going up and up! And because I had such an engaged email list, when I launched my online course (in a tiny niche), I made in 1 week! It was unreal, and I still can’t believe it. My life has completely changed since implementing her strategies.”

Your Bonuses

I might have gotten a teensy bit bonus-happy with this program, ha! But it’s because I want you to have EVERYTHING you need to hit your list-building goals. So whether you’ve already got a small email list growing or want a new boost of growth…these special bonuses will help you finally create that engaged list of raving fans that then turn into customers.

Bonus #1

Attract Your Ideal Audience Workbook

There are 7 billion people on the planet. So where the heck are all of your dream clients and customers hanging out and HOW do you get them into your world?

Bonus #2

How To Organically Grow Your Traffic Masterclass

Mmm mmm mmm organic goodness doesn’t just come in the form of crunchy carrots and that irresistible granola from the Farmer’s Market. It’s also the key to getting eyeballs on your work and more leads on your email list.

In fact, being able to generate organic traffic is the creme de la creme for growing your online business quickly AND the best part is, it’s free! (There’s a time and a place for Facebook ads but nothing beats free traffic).

In this bonus masterclass, you’ll learn how to grow your own organic traffic strategy to get more subscribers, more sales, and more visibility.

Bonus #3

How to Grow Your List with Free Publicity

If you’re anything like I used to be, these 2 letters make you wanna hide under your desk just a little… PR.

But PR when done right, is powerful. And it doesn’t have to feel spammy or inauthentic either. You can get free visibility boosting PR simply by contributing your brilliance to other people’s platforms. Sounds easy, right? That’s because it is, especially once you’ve got this bonus tucked into your back pocket.

This workshop with my dear friend and publicity expert, Susie Moore will give you everything you need to confidently:

… put yourself out there and pitch your ideas from a place of value (so you never feel scuzzy or wierd about reaching out to other online entrepreneurs).

… get featured on the “big deal” websites and podcasts your ideal clients and customers are paying attention to.

… bask in the positive ripple effect that comes from cultivating consistent visibility — a constant influx of new and engaged subscribers, increased sales, brag-worthy brands to add to the ‘as seen on’ section on your website, and so much more.

Bonus #4

Private Email List Academy Facebook Group

When you join Email List Academy, you’ll get instant access to the private FB group aka your new favorite digital hangout. This is a sweet space full of helpful like-minded list builders, business owners, creatives, and entrepreneurs.

Jump into the group anytime to ask questions, get feedback on your lead magnet ideas, crowdsource fresh ideas, form valuable mutually beneficial relationships with other entrepreneurs in your space, create friendships, partnerships, and connections that fuel your growth and make this whole business building thing a little less lonely and a LOT more fun.

Bonus #5

60 Days of ConvertKit for FREE

ConvertKit is my fave email marketing system for 3 BIG reasons:

It’s soooo easy to use. Seriously, even if you don’t consider yourself to be even a smidge “tech savvy” you can figure ConvertKit out — and if you ever get stuck they have the most helpful support team around.
They’re on a mission to help creators from all walks of life make a living online which means they’re constantly developing useful new features and tools to make your life easier (and your email marketing more profitable).
ConvertKit is super affordable compared to other email marketing platforms while still offering advanced features like segmentation, automation, and more.

When you join Email List Academy, you’ll be able to try out ConvertKit for a month completely free of charge. (I hope you love it as much as I do!)

Oh and did I mention I’ll show you how to set up your welcome sequence and drip campaigns inside of CK? Oh yeah, friend, it’s all happening.

Email List Academy combines my very best list-building strategies in a totally custom-to-you system. It’s the only email marketing course that uses your unique personality type to create a list-building game plan that’s aligned with your natural skills and strengths…so that you can get the best results possible.

I want you to be head-over-heels for this program…and if you’re not, I offer a 14-day money back guarantee so that you can try my strategies, RISK FREE.

So who am I, anyway?
And how did I figure out this system?

Hi. I’m your teacher, Melyssa Griffin!

And lest all these photos of happy, sunny me, playing in a happy, sunny workspace lead you to believe otherwise…

…I haven’t always had a successful business.

Just a few years ago, I was living in a 300-square-foot studio apartment. On a $30K/year income. From a soul-sucking day job where I didn’t feel valued.

And things.were.rough.

I remember ending each workday, feeling utterly deflated and defeated.

I remember discreetly checking my bank account while standing in checkout lines just to make sure my card wouldn’t get declined.

I remember starting an online business, hoping against all hope that I’d be able to use it to turn my life around.

At first, it felt like creating a successful business was a luxury afforded to only a few select people. (And I conveniently wasn’t one of them.)

But then, when I had a mere 109 people on my email list, I sent out an email that briefly mentioned I was taking on new clients (this was back when I was a freelance graphic designer).