Stephen Liao – Credit Mastery – Value $2495
The PHD of the Credit Game. Are you sure you're ready?
Details16 weeks of strategy sessions plus over 50 new how-to implementation tutorials
New resource library, with step-by-step worksheets and fill-in-the-blank templates to guide you through every module.
Hands-on coaching and live feedback calls with professional media buyers who run millions of dollars in paid traffic.
Connect with your fellow students and expert coaches in our private Facebook group, so you never feel left behind.
“Not only during this turbulent time was I able to survive, but I thrived and that was due to the help and skills I learned in TMTP! Thanks guys you completely saved my business!” – Caroline
“In my first 30 days we were seeing far better ROAS than we were paying multiple different agencies to do some media buying for us last year. So an entire year of multiple agencies not being able to create success from us then after 30 days and the training from Train My Traffic Person I have been able to just destroy the previous metrics we were using and create so much success for our company.” – Casey
” I am now 10 months into running my agency and at first it was so difficult because there is so much information and Facebook is changing all the time. It really wasn’t until TMTP until I really felt confident that what I was doing was the right thing.” – Brooks
And becoming a professional media buyer completely changed my life.
When I decided to learn digital marketing, I was a bartender in Kentucky and I didn’t even know what paid traffic was.
Today, I’ve overseen million in ad spend and taught thousands of marketers how to improve their advertising and push their careers forward.
So how did I manage to succeed in a crowded industry that’s constantly evolving?
I got a mentor! Back in 2012 I started working with Ryan Deiss, who showed me the ropes and taught me how to think like a marketer. I spent thousands of hours sharpening my skills and millions of dollars running ad campaigns.
From there, I developed my 9-step traffic system and helped 4x the company on my way to becoming Vice President. (Not bad, huh?!)
But it wasn’t until I started teaching Train My Traffic Person that it finally hit me: while media buying is my craft — and I love it — teaching is my passion.
So in 2020, when Ezra Firestone asked me to be the next CEO of Smart Marketer, I jumped at the chance to make education a larger part of my life and mentor a new generation of advertisers.
Now, I want to teach you my proven traffic system so you can win as a media buyer in any industry or market.
The new Train My Traffic Person Mentorship combines 15 weeks of live strategy sessions with over 50 streamable how-to videos and a full library of brand-new templates and worksheets. There’s never been a better way to learn the complete skillset of a master media buyer.
But TMTP is more than just information… It’s a promise: I am 100% committed to your success, and I’ll do everything I can to ensure you get as much out of this training as possible.
I know I can’t be the only one with my hand up!
As media buyers, we rely on our ability to ROI on our ad spend — not sometimes, not that one time, but all the time.
iOS 14 will change advertising forever. In 2021, Facebook is making the most dramatic changes to their platform in six years, and everyone — including me — is having to adapt…
And that’s a good thing! It means more opportunity for you in whatever market you’re in. But as we lose crucial in-platform data, most people will fail to see results.
Here are the biggest challenges media buyers face in 2021:
CHALLENGE 1:
CHALLENGE 2:
CHALLENGE 3:
CHALLENGE 4:
CHALLENGE 5:
But when I give a consultation or start with a new client, I see that their real problem is almost always the same: a lack of process.
Which is great, because I know that I can offer a solution: my 9-step traffic system (which I’ve crafted over thousands of hours), gives media buyers a way to consistently build, scale and manage profitable campaigns.
STEP 1:
STEP 2:
STEP 3:
STEP 4:
STEP 5:
STEP 6:
STEP 7:
STEP 8:
STEP 9:
And in Train My Traffic Person I teach you this structure step by step, so you can profit from your ad spend no matter what else is going on in the traffic landscape.
All YOU need to do is commit to learning and implementing the material.
This is the media-buying program that I always wished existed. I built the curriculum from the ground up, with a training session and a Q&A session each Lesson so you get both the information and the support that you need.
Lesson 1
Think Like a Media Buyer
Learn the 8-step process that I use to be a successful media buyer (and how to avoid painfully common mistakes).
Lesson 2
Acquisition Funnels with Ezra Firestone
Ezra gives a masterclass on front-end sales funnels for info products, local businesses, Saas businesses and more.
Lesson 3
Structuring Your Facebook Campaigns
Learn how to navigate Facebook’s platform and choose the right campaign structure, objectives, budgets, and bidding strategy.
Lesson 4
Customer Avatars & Laser Targeting
Define your business avatars, determine their intent and master targeting strategies to find them on Facebook.
Lesson 5
Writing Compelling Ad Copy
Learn to write for your avatars and speak to their pain points, leveraging a ton of my fill-in-the-blank templates to get you started.
Lesson 6
High-Converting Ad Creatives
Learn my process for producing great ad creative, including pairing visual with ad copy and what images build social proof.
Lesson 7
Launching Your Campaign
The moment of truth! Combine the assets you created in the first six lessons and launch your winning Facebook campaign.
Lesson 8
Campaign Optimization
Learn to improve your campaigns with precision by deducing exactly what’s broken, and the solutions for common (and rare) problems.
Lesson 9
Retargeting Campaigns
Master one of the most powerful ad types and learn how to reach back out to site visitors and warm audiences to close the sale.
Lesson 10
Traffic & Analytics with John Grimshaw
Discover the What?, Why? And How? of tracking data, and how to use this information to make informed media buying decisions.
Lesson 11
Horizontal & Vertical Scaling
Become an expert at scaling by learning the two most powerful methods, horizontal and vertical, and when to use each.
Lesson 12
Messenger Marketing & Chatbots
Attend a virtual ‘bot boot camp’ where you’ll learn how to market via messaging apps, including a ton of proven campaigns you can deploy.
Lesson 13
YouTube with Tom Breeze
Take your newfound media buyer skills to one of the fastest growing traffic platforms with short, impactful videos for powerful retargeting.
Lesson 14
Google Ads with Mike Rhodes
Expand your reach and skillset by learning how adapt your newfound media buying skills to focus on intent, rather than interests.
Lesson 15
Becoming a Media Buyer
Learn Molly’s proven strategies for taking your newfound skills to the market as a in-house media buyer, a consultant, or an agency.
Ezra Firestone
Ecommerce Expert
Ezra is considered one of the top authorities in ecommerce, and built a $20 million/year physical products brand from the ground up. Through Smart Marketer he offers digital trainings for do-it-yourself business owners, and through Zipify Apps, he creates software to help Shopify sellers generate more revenue.
John Grimshaw
Analytics Expert
John teaches marketers how to track and analyze their data so they can make informed business decisions. He’s the former Marketing Operations Manager for DigitalMarketer, and a Co-Founder of DigitalStrategyBootCamps.com, where he specializes in website analytics and KPI management.
Tom Breeze
Google & YouTube Expert
Our go-to expert on everything Google and YouTube (with a focus on video advertising), Tom helps us diversify our traffic sources by branching out to these extremely profitable yet underutilized platforms, He’s the CEO of Viewability and a Director with Video Results Ltd.
Mike Rhodes
Google Ads Expert
Mike’s in his 15th year of creating profitable Google Ad campaigns for global businesses and is the co-author of the world’s best selling book on Google Ads ‘The Ultimate Guide to Google Adwords’. He’s the CEO & Founder of WebSavvy, recently named by Google as one of the top 18 agencies in the world. As well as being in the trenches with his team, he teaches a few hundred digital agencies to scale via his teaching site: AgencySavvy.com
Our Private Community
Need help with a campaign, have a strategy question, or just want to talk shop? Members of the Train My Traffic Person Mentorship course get access to a private Facebook group to help you keep in touch with Molly & the rest of the class, so you can get answers when you need them.
This industry isn’t just about what you know, it’s also about who you know and what they know… so get in there and rub elbows!
Access my expertise anytime you have questions about the training.
Find course updates, training recordings, worksheets & other resources.
Stay connected to the rest of your class for motivation, inspiration & support.
Grow your network — this is an essential part of a media buyer’s toolbelt!
This training is for anyone who wants to learn the art of paid traffic, or sharpen the skills they already have.
New Media Buyers
Avoid the costly process of trial and error. This course will give you an A-Z traffic training that will put you light-years ahead of most media buyers. (Lucky you! I wish I’d found this when I was just getting started.)
Hear from Jamella Bailey, a newer media buyer
Advanced Media Buyers
This course is perfect for pros looking to sharpen their skills. You know how valuable it is to improve even one small part of your process, and I guarantee you will get a ton of new strategies to improve your ROI.
Hear from Anneline Breetzke, an experienced media buyer
In-house
Whether you’re the owner or a team member, having a capable media buyer in-house is incredibly valuable. Without a profitable ads strategy, it can be almost impossible to grow; with the wrong one, you can make a lot of very costly mistakes.
Hear from Kelli Bhattacharjhee, a blogger & business owner
Freelance / Agency
In my experience, most clients won’t give you a lot of time or many opportunities to start delivering the goods. TMTP will help you communicate better with your team, get bigger wins and keep more accounts.
Hear from Camilo Parra, an agency owner
Ecommerce, Info, Services & SaaS
In my ad agency, I use this same exact traffic strategy for all my clients no matter what industry they’re in, so I can guarantee that the techniques in TMTP are effective in all of them. The content of your campaigns might change, but the forces of media buying don’t!
Hear from Jason Daemar, ecommerce brand owner
Member Bonus #1
After you complete TMTP, you get BONUS access to Team Traffic, the #1 group for media buyers who want ongoing education, resources and support to help them succeed.
Member Bonus #2
Become a member of TMTP and get a BONUS membership to Ezra Firestone’s amazing Shopify landing page builder.
Member Bonus #3
Become a member of TMTP and get access to 3 Blueprint courses and build powerful marketing assets.
The PHD of the Credit Game. Are you sure you're ready?
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