Plonking a Schitt’s Creek GIF into an email isn’t adding personality

You listen to a couple of podcasts, dunk some phrases into the sales page and call it a day…

That isn’t brand voice. 

You plonk a Schitt’s Creek GIF into a sales email…

That’s not adding personality.

Right now, you’re winging it.

And if you’re reading this paragraph thinking “Shit, that sounds like me”, you’re not alone

The good news is…if you’re reading this, it means you give a shit

Brand voice feels like an intangible thing you can’t quite grasp…

Yet when a client asks if you can ‘get’ brand voice, you smile with clenched teeth and whisper: “Yes”.

It’s not your fault there’s no brand voice encyclopaedia or book that maps out what you need to do.

But your clients don’t pay you to wing it.

You know that nailing brand voice will help you:

✔ Charge premium rates with an easy process

✔ Book clients easier (and get repeat projects without having to ask)

✔ Feel confident every damn time you share your Google Doc

✔ Crank out copy that actually sounds like your clients and wins them results

✔ Write copy that gets better results because the audience finally feels connected to your client’s personality

Being a voice chameleon isn’t science or tools, just an ability to find detail.

And trust me when I say that anyone can learn to do that with a step-by-step process.

And heck, my mum’s Yorkshire Terrier could do that…


Brand Voice Baller

The Brand Voice Baller is designed to get you results fast

What’s inside?

  • 7 modules of bite-sized training videos so you have a simple process and exercises to add personality to copy, nail brand voice and write copy that feels more human (& like your client)

  • Over-the-shoulder walkthrough videos to see how I do it

  • My coveted interview and survey questions to ask your clients the right questions to find their voice

  • Real-life brand voice guide so you know exactly what they look like

  • A plug-and-play voice template so you can spend more time on voice and less on formatting

  • Step-by-step workbooks packed with exercises, prompts and tools

  • Edited-by-an-actual-human transcripts with headings and bullet points

  • Private podcast to get my British accent in your ears wherever you are

  • Closed captions on every video

My method was honed over 1,000s of hours working with real-life clients on positioning, messaging & brand voice

I’ve taught my simple process (zero science involved) to Copyhackers, Prerna & Mayank Malik inside their coaching program, led a breakout room inside The Copywriter Club AND to 150+ students

✔ Choose your language purposefully and intentionally, so you can scrap your thesaurus (and defend EVERY single word)

✔ Snag my framework to write your client’s brand voice guide so you can look like a organised rockstar and like you’ve got your copy shit together (oh, and save you a shit ton of time)

✔ Uncover how to find the right messaging for each project in a system that can be repeated over and over

✔ Differentiate your clients from their competitors AND turn their brands into unforgettable, client-attracting machines

✔ Intentionally choose language that resonates with both your client AND their audience because brand voice is more than just whether your client says ‘cos or cause

✔ Grab my cheat sheet to measuring voice with scientific precision (not guesswork) so you’ll never have to wing it again

Sales Page:  https://www.nicolamoors.com/baller

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