The Truth – What if Everything You’ve Ever Learned About Marketing Your Business was Wrong?

There’s no guess work involved, follow the plan, examples and templates and you’re on your way..

This isn’t some lame, rehashed eBook based some on whizzbang tactics that might work for 5 minutes but then change as quickly as a politician can come up with excuses. This is a real book based on evergreen fundamentals…

No matter what business you’re in whether you’re an information marketer, an offline business owner, this is evergreen, fundamental training and a step by step system that has been proven to work time and time again

You’ll have access to examples and templates that you can take and model in your own business, starting tomorrow… this isn’t something you’ll leave sitting idle, you’ll revisit this again and again…

No hype, no nonsense, just actionable strategies you can implement tomorrow

I’ll teach you (or help you revisit) the basic fundamentals that will allow you to market your business successfully and help you to attract as many new clients to your business as you want…

Help you to develop compelling marketing and advertising that will generate immediate cash flow for your business…

There’s an awful lot of hype, nonsense and flat out lies in the marketing and advertising world but in The Truth, you’re getting information and a system that you’ll wish you had when you first started your business….

To be successful in business, you MUST understand what marketing is supposed to do. Its purpose is actually three fold…

1. Its first job is to capture the attention of your target market.
2. Second, it must give them the hope that reading or listening to your marketing will give them enough information to help them make the best decision possible when buying whatever you sell. In other words, train and teach them how to recognize the true value of your product or service… and conclude that you… and you alone… offer the best value versus your competition.
3. Marketing’s third job is to lower the risk of taking the next step in the buying process… and if necessary… continue to educate the prospect regarding the value you offer.

Marketing that accomplishes these three objectives will result in your prospects and customers coming to one single conclusion… that they would have to be an absolute fool to do business with anyone else but you, regardless of price.

99% of all businesses DON’T know the marketing and advertising secrets I reveal to you in the Truth. This information is so powerful and compelling, after implementing it, will position you in the top 1% in your business category, without question, whatsoever.

It’s estimated that as many as 96% of all small businesses fail within their first 5 years. The main reason for this tremendously high failure rate has to do with the lack of expertise when it comes to generating leads and making the phone ring and turning potential prospects into returning raving fans.

Most small businesses don’t know anything about those three things we just discussed that marketing is supposed to do. But there’s also an additional problem to consider.

Running an ads on Facebook, blogging, writing guest posts, tweeting, networking on LinkedIn, putting up videos on YouTube… sending out emails or direct mail letters… airing a radio ad, advertising in the newspaper or running a TV ad on a local media station are all examples of tactical marketing.

Now don’t get me wrong… you can and should be doing theses things, they can and will be successful marketing channels…

But that’s the problem… the message is the strategic side of marketing… and yet, it’s the most neglected. This distinction between strategic and tactical marketing is huge and one you need to be acutely aware of anytime you start talking about generating more leads.

Many companies mistakenly assume that when you talk about advertising and marketing, you’re automatically talking about tactical marketing and advertising… placing ads, blogging, creating and posting videos, sending out email campaigns, mailers, joining a networking group, attending trade shows, seminars implementing a prospect follow up system and so on.

They fail to realize that the strategic side of the coin, what you say in your marketing and how you say it is almost always more important than the marketing medium where you say it.

That line is so important I’ll say it again…

If you fail to make this distinction, then you risk becoming jaded towards certain forms of marketing and advertising that should be a part of your tactical plan, but you eliminate them from consideration because they haven’t worked for you in the past.

When your results with these mediums are less than optimal, you tend to almost always blame the marketing medium… like the  Adwords, like Facebook Advertising, like Banners, like email marketing, like direct mail, like the newspaper the ad ran in or the postcards they sent out.

They blame the tactical part of the plan… without any regard for how good or how bad the strategic messaging in that marketing piece was. You might often say things like, “We tried Facebook Ads and it doesn’t work for our kind of business,” or “We sent out 50,000 pieces of direct mail and only generated 3 orders. It just doesn’t work.”

Just because it didn’t work, don’t assume that it won’t work…

Most, if not all small business owners have been conditioned to think this is the proper way to market their businesses… since most advertising follows this same pathetic marketing formula… including the Fortune 500 types.

As human beings, we’re all after just one thing when we buy something… the best deal! Unfortunately, when you use platitudes and jargon throughout your marketing, there’s absolutely no way to tell who is actually offering the best deal.

Everyone says they have the lowest prices, the highest quality and the best rates. So who do you believe? There’s only one way to know… and that’s to research every single business that offers what you want to buy.

How many of us have the time or patience to do that? So most of us just automatically assume that everyone is pretty much the same, and therefore we default to calling on the business that offers us the lowest price.

What I reveal in the Truth will change all of that for you forever. It’s going to be the backbone of your strategic marketing plan. It’s the foundation on which everything else we build for you is based.

Here’s what a truly successful online and offline business owners will know… Marketing is not guesswork, it’s not a bunch of hit and hope tactics. Marketing is a science, a strategic science.

In the Truth, I give you this step by step road-map to implementing this science in your own business. The Truth will make sure you NEVER have to compete on price. Instead, you will start selling your product or service for what it’s really worth.

Remember, you don’t get results by implementing flash in the pan tactics. If you want to run a REAL BUSINESS, with REAL PROFITS you must base your marketing on REAL fundamentals. These REAL fundamentals are all revealed in the TRUTH.

When you go through it and the accompanying training, you’ll drive in more leads and increase your advertising response by 10 to more than 100 times. You will convert a higher percentage of those leads and dramatically increase your number of sales. You will get a bigger bang for your marketing buck. The bottom line is this… you will literally create a profit faucet that you will have TOTAL control over.