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[GB] Perry Marshall – Definitive Selling Proposition

“Fresh Hot Pizza Delivered in 30 Minutes or Less, Guaranteed” was a fantastic USP in 1975.
In 2020, going to market with that is like pedaling a broken bicycle across 6 lanes of traffic on the Los Angeles 405 expressway.
If Last Year’s Hot Double Espresso is this year’s Sleeping Pill for Your Customers,
YOU need to Wake Up.
A new Sea Change in marketing has come.