CXL Conversion Optimization Certification Training Program

The Conversion Optimization Training Course for Professionals

This is a comprehensive conversion optimization training program that will give you the skills and know-how to deliver consistent revenue gains on any website you work on.

Once you take all the courses inside, you will unlock the certification test. Pass the test and become a CXL Certified Optimizer.

Each track contains a number of courses. There are 35+ courses all together.

1 Foundations

Optimizers needs to know a lot about a lot. This track covers the fundamentals one needs to know before you’re able to optimize anything.

  • CRO Foundations
  • Conversion Copywriting
  • Design & UX
  • Persuasion & Online Psychology
  • Best Practices of High-Converting Websites
  • Principles of Persuasive Design
  • Intro to Digital Analytics
  • Data-Driven Attribution

2 Conversion Research

Assess current situation. Collect and evaluate data. Identify problems and opportunities.
  • Using ResearchXL Framework to Identify Issues
  • Heuristic Analysis
  • Digital Analytics
  • User Testing
  • Survey Design
  • Qualitative Research
  • Data-Driven User Personas
  • Mouse Tracking
  • Conducting Google Analytics Audit
  • Using Analytics to Find Conversion Opportunities
  • Google Tag Manager

3 Testing Strategies

What to test? How to prioritize? How to run tests? When to stop tests? How to analyze results?

  • Testing Statistics
  • Common Testing Mistakes & How to Avoid Them
  • How to Run Tests: From Hypotheses to Stopping Rules
  • Prioritizing Tests: How to Decide What to Test Next
  • Validity Threats: What can Skew Your Test Results
  • Testing QA

4 Optimization Strategies

Optimization is more than just testing. You need to know all the aspects of the full customer journey before you can influence it.

  • Managing a Redesigns
  • Optimizing for B2B
  • Customer Value Optimization
  • Landing Page Optimization
  • Creating a Segmentation Strategy

5 Conversion Optimization Program Management

How to manage your program to success, and how to sell CRO internally and externally.

  • How to Design, Roll Out, & Scale an Optimization Program
  • Evangelizing for Optimization in Enterprise
  • Building Your Optimization Technology Stack
  • Optimize Your Optimization Program
  • Selling CRO as an Agency

Here’s what you get access to right away

  • Conversion Optimization Certification Program with videos courses on topics like conversion optimization, UX, digital analytics, persuasion and psychology
  • Original UX, web design and user behavior research studies conducted by our inhouse research team
  • On-demand access to world class experts – get your optimization, analytics and UX questions answered

 

Sales Page: https://conversionxl.com/institute/conversion-optimization/

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