Justin Jackson – Marketing For Developers – Value $199

A book and course for programmers who want to learn marketing
Only one factor predict’s a product’s success
It’s not the quality of your code.
It’s not β€œscratching your own itch.”
It’s not the programming framework you chose.
It’s not test-driven development or continuous integration.
What makes an app successful? Having product/market fit!
Programmers who earn significant revenue from their products validate demand before they start coding.

Josh Roache – Retargeting with Adroll – Value $397

Retargeting is what separates the amateurs from the pros in online marketing. Learn how to Retarget with AdRoll.

If people are visiting your website, then it is absolutely essential that you are remarketing to them. AdRoll is a tool that allows you to track users that have visited your website and then serve them ads on other websites after they have left. Remarketing can increase your conversion rates by up to 70%. In this course, you will learn everything you need to know to retarget using AdRoll’s cutting edge platform.