You’re considering automation technology because you think it could revolutionize your work. And you’re right—it could. It could make you more productive by eliminating some of the mundane, manual tasks that eat up the minutes in your day, so that time can instead be spent on the more important, more interesting stuff that drove you to this career in the first place. It could help ensure you make the best use of your time by identifying which channels and campaigns are really worth the effort.

It could make your marketing efforts umpteen times more effective by delivering highly relevant, targeted messaging to the right people at precisely the right time. It could even make you into some kind of company hero by enabling you to generate better leads, boost sales and ROI, and keep customers coming back. It could … if you go about it the right way because, as you may know, automation technology doesn’t come cheap, and improper planning and implementation can quickly turn this dream into one hugely expensive, highly disappointing, and utterly unheroic mistake.

Guess you’d better get it right.

In this 24-page guide, we’ll show you how. You’ll learn step-by-step what to do to effectively plan, prepare, implement, assess, and improve your marketing automation program for optimal results.

You will learn how to:

  • Foster internal buy-in from executive leadership, finance, sales, and IT, among others
  • Determine the right automation system for your needs
  • Implement your new system and start automating
  • … and much more!

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