Contents
Getting Started with Google Analytics 4
- Welcome! Let’s do this thang 🤘🔥
- Property & Stream Setup
- Setting the Foundation of GA4 (Internal Traffic Filters, Cross-Domain Tracking, Data-Retention, etc)
- The Skinny on GA4 Foundations!
- Turning off Auto-Migration
Creating and Passing Events
- An Overview of Enhanced Measurement
- What Events Should You Be Tracking?
- How to Create Events in GA4 (Ex. Tracking Email Clicks)
- How to Create GA4 Events Using Tag Manager (Ex. Newsletter Signup)
- Modifying Events in Platform
- Tools for Documentation
Platform Overview – Primary Navigation
- GA4 vs Universal Analytics (the where’s where)
- An Overview of the New Navigation in GA4
- Primary Navigation > Home (GA4’s Truck Stop)
- Insights – Monitoring Site Stats with Machine Learning
- Primary Navigation > Explore
- Primary Navigation > Advertising (DON’T SKIP, ORGANIC PEEPS!)
The Reports – Secondary Navigation (Post-Jun 2023 Setup)
- Post May 2023 Secondary Navigation Explainer
- The Reports – Secondary Navigation (Pre-Jun 2023 Setup)
- Reports Library – Creating Your Secondary Navigation
- Secondary Navigation > Report Snapshot (The Overview of all Overviews)
- Secondary Navigation > Acquisition Reports
- Secondary Navigation > Engagement Reports
- Secondary Navigation > Monetization Reports
- Secondary Navigation > Retention Reports
- Secondary Navigation > User & Tech Reports
- Reporting on Enhanced Measurement Dimensions (Search Terms, Links, Videos, Files, etc)
- How to Interact with Reports
Advanced Leverage of GA4
- Getting Started with BigQuery
- How to Use Looker Studio with BigQuery
- Move Google Ads Report into Navigation
- Using Audience Builder
- Search Console Data in GA4
Uses of Explore
- Creating Custom Funnels in GA4
- Creating a User Flow in GA4
- User Explorer
Sales Page: https://courses.beastanalyticsco.com/get-to-know-use-the-sh-t-out-of-ga4
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