if you’re charging monthly retainers.
Discover the Breakthrough Consulting Strategy I’ve Used to Generate7 Figures
Per Client…
Watch the Video Above & Discover:
- A genius twist on consulting that can generate as much as 7 figures per project
- How a straightforward marketing gig generated a $25M payout
- The framework for earning 18,000% more from a client project vs “regular consulting”
- Specific examples of projects (and clients) where this is possible
- Why this version of consulting is the ultimate business model for marketers in right now
Before we dive in, I should level with you…
I used to think anyone trying to build a client business was insane. The idea of begging local businesses for a few grand a month to run their marketing just seemed dreadful.
And on the other side of the spectrum, trying to land huge enterprise clients just seemed like a pipe-dream for a startup consultancy.
It was also the perfect storm of all the things I hate: reporting deadlines, full calendars, endless calls, demanding psycho clients, capped revenues, etc.
Growing it to any kind of scale would also be aggravating. You’d need at least 5 clients paying $3K/mo before you could even think about hiring your first employee – and it would take 28+ actively paying clients each month just to hit $1M in revenue.
Basically – the client “business model” looked more like an attempt to juggle 20+ different part-time jobs…
No thanks!
So, even though I was frequently asked if I did consulting, for years I shunned the idea of ever taking on clients.
That all changed one day in 2015…
How a Straightforward Marketing Gig
Generated a $25 Million Payday…
Five years ago I went to an entrepreneurs’ retreat at a race track in New Jersey.
I ended up meeting a fascinating guy there who ran an ad agency. It quickly became obvious that he’d built a monster business, so I started asking some questions.
Whatever he was doing sounded way more lucrative than a typical agency…
He explained that in some cases – if a client’s business looked like it was going to blow up – then instead of charging all of their fees in cash, they’d also be given equity in the client’s business.
And the “prices” for things that were paid in equity were much higher (since it didn’t cost the client out of pocket). So if they hit a target milestone, then instead of charging, say, $25K in performance fees, they’d be issued $75K in equity instead.
Definitely a gamble – but in the most recent case, it had really paid off. One of their media-buying clients had recently been acquired at a valuation well over 10X higher than the equity they’d been “paying” this agency.
So instead of collecting maybe $500K in fees over a couple years for hitting performance targets, they cashed out their shares… which were now worth roughly $25 Million.
At this point he had my undivided attention.
This is an extreme example – and honestly not one I recommend – but being exposed to this type of compensation model completely changed my perspective on how profitable a client business could actually be…
My lightbulb moment: With the right framework, consulting was actually a much easier (and faster) way to generate serious paydays vs. trying to grow yet another startup from scratch…
I finally realized consulting could be a lot like angel investing, but with much less risk . Where you could drive solid revenues no matter what – but also participate in some serious upside if things go really well.
Needless to say, this has been my primary business for a while now – and I’ve learned a lot in the process…
There’s definitely a “goldilocks zone” where this works best. This won’t work with local mom n’ pop shops, and it doesn’t make sense if a business is too established. There’s also a lot of things that sound great on paper, but are often way too complicated in real life (eg. equity in most cases).
But once you see what’s possible, and once you understand the real levers in a business that can quickly create this kind of impact – it’s truly the smartest way to turn your skills into meaningful wealth as a consultant.
This is a model where your services can realistically generate millions in newly-created value… and where you get a healthy cut of that growth.
And believe it or not – this is no harder than building a “normal” agency, with normal clients. And it’s also not rocket science; it’s just an adapted version of what you’d be doing for normal clients anyway.
Yes, you’ll need to adjust what you offer, and who you offer it to… but you might be surprised at how 90% of this just comes down to positioning…
The Lazy Marketer Presents:
Masterclass: 7-Figure Consulting
- Understand how to strategically position your services so they’re a natural fit for million-dollar projects…
- Discover advanced compensation models like revenue sharing, stock/equity options, performance tiers & more – so you can share in the real value you’re creating.
- See how to tap into motivated referral channels that will constantly feed you with new clients & opportunities, and where “selling” is basically just a matter of logistics & scheduling…
Bottom line: Whether you’re already consulting, run an agency, or are considering doing either… you’ll discover a whole new world of opportunities for driving real revenue – and working with dream clients who get it.
Here’s a look at what you’ll get as an insider…
Get Access to Everything:
Module 1: Million Dollar Service Models
- Understand what 7-figure projects actually look (real life examples)
- Discover the importance of proximity to value – so you can build services around small, focused actions that have huge outcomes
- Learn how to structure project scope to eliminate busywork and hyper-focus on what actually matters
- Discover how to strategically “rig” proposals so they get approved easily, deliver obvious value, and drive huge profits – for both parties.
Module 2: Client Acquisition
- Understanding how to find your ideal prospects, based on critical qualifying criteria.
- Landing client #1 – a clear, step by step process, from first contact to the final close.
- How to tap “waterfall” channels, where key partners can continually introduce you to ideal prospects
- How lead generation actually works at this level
Module 3: Advanced Compensation Strategy
- Learn the art of crafting proposals & engagements that capture substantial value – without scaring off clients!
- Discover how to set a strategic mix of fixed-fees & performance variables so that you can realistically get to 7-figures by hitting reasonable milestones.
- Understand when it’s possible for equity compensation (and similar vehicles) to potentially generate huge windfalls, without sacrificing your baseline fee structure.
Module 4: Scale-Up & End-Game Strategy
- How to find world-class talent for key operations – and who you need to hire first.
- What “growth” looks like when you can only exclusively work with 2-3 high-value clients at a time.
- How to structure engagements so you’re not stuck with sub-optimal clients or projects
- Exit strategies in a consultancy – even where you’re essential to the business
Key Resources
- Access and re-purpose real-life proposals, SOW templates, agreements, pitch decks, and more
- See the real-life sales process we use to close deals
- Once you’re ready to go, and if your services are a good fit – we can make strategic introductions into our network of founders, investors and operators. (This is gold.)
Deep Dives & Interviews
- Get access to exclusive deep dives & expert interviews, which we add to the Masterclass periodically over time.
- Here’s what you can access today…
- Deep Dive: 46 min retrospective & AMA session on a real-life 7 figure project ($1.025M net). Key takeaways, breakdown of compensation structure, what I’d do differently next time, and so on.
- Expert Interview: 53 min interview / deep-dive on landing client #1, ascending in project size, what the sales pipeline actually looks like, and what kind of prospect list leads to 7 figure projects.
Sales Page | Files Size: 5.81GB
Members Exclusive: Only active IMwarriorTools members can participate to access this course. Please login your account to see payment links.
This GB Course are products that we acquire at extra cost. It’s our way of bringing you brand new cutting-edge course at a massive reduction in price to you. Each member who is interested in accessing download links immediately will need to pay small amount to access the course. All active members will have access to the course 120 Days from the day it posted.
Instant Access! >> Payment Links Below <<
This content is for members only.
