“I printed the pages out and keep them next to my desk”

Put simply, this course is probably the most straight-forward and practical approach to writing emails I have yet to come across. I valued it so much that I printed the pages out and keep them next to my desk for regular study.

(As a point of comparison, next to your course, on my desk, are Ben Settle’s Skhema Book, and Daniel Throssell’s Email Copywriting Compendium — I’m sure you likely have both of those courses yourself — and I now consider these three documents my personal “email writing bible”.)

For anyone who is struggling to actually get started writing emails for their biz (especially daily emails) I think Simple Money Emails takes the cake, and I couldn’t recommend it enough.

“… pinned it on the corkboard next to my desk”

I’ve been racking my little brain trying to figure out how I would improve SME. Can’t think of anything, sorry.

I think you illustrated all your points well with the examples you used. And I even had an “ah-ha” moment when you explained about making the opening relevant to the sale, and how that makes the “transition” part of an email easy or even unnecessary. Also, the list of all the different ways an opening can be relevant is very handy. I wrote it out and pinned it on the corkboard next to my desk.

One last thought – I wish everyone else made their “swipe files” the way you do, with the highlighting and notes. Makes things easier to break down and understand.

“The eight bullet points to me were gold”

I really enjoyed SME. A few parts which were refreshers, a few which were a new take on stuff I’d already come across, and some stuff which was brand new to me.

I actually found the most useful part of the course to be the small section at the bottom of page 2. The eight bullet points to me were gold. I came into copywriting through a Stefan Georgi course, so I learnt his RMBC method and only then came onto daily emails, which I found to be much more my thing. I always struggled to see how daily emails “fit” with other copywriting models (RMBC, PAS, AIDA etc) and this section has made it super clear for me. Now when I send my daily emails I use this list, and make sure I’m ticking off at least one in each email (and ticking them all off over time).

“… has taken me from being a complete email copywriting newbie to feeling ready”

Of the many different courses (free and paid) that I have taken. Simple Money Emails is the only course that has taken me from being a complete email copywriting newbie to feeling ready to take on client projects after completing the course.

As for my feedback on the course I’d say it is very detailed and meaty even though it looks like a short course initially. What tied everything together is the video interview you did with Igor and I’d say for future versions of Simple Money Emails I’d like to see more video content for visual learning (and faster consumption).

I haven’t gotten through the swipe files yet but I think they’re the cherry on top and I definitely will use them as a base or inspiration for the emails that I am going to write for my clients.

“I was able to make my emails much better performing and more direct”

I have put some of the Simple Money Email concepts into practice and the results have been astounding.

Thanks to John’s suggestions, I was able to make my emails–in just one week–much better performing and more direct.

In addition, week after week, I noticed that:

– the email open rate has increased;

– the number of clicks increased;

and…

– the number of people writing to me for more information about the direct response marketing concepts I talk about in my emails has increased.

It’s really a great course!

This course should be studied both by people who are just getting into copywriting now and by professional copywriters who want to improve their email writing skills.